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Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal
Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal
West Chester University Master’s Theses
Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …
Does Encouraging Use Of Self-Testing In An Introductory Psychology Course Increase Effective Study Behaviors?, James Koppenhofer
Does Encouraging Use Of Self-Testing In An Introductory Psychology Course Increase Effective Study Behaviors?, James Koppenhofer
West Chester University Master’s Theses
Students continue to use ineffective study strategies in classroom settings. Research suggests the efficacy of student study strategies may be enhanced by learning encouragement interventions. The present study implements a flashcard-oriented learning encouragement intervention in an applied setting and measures its effectiveness through a one-group pretest-posttest design which was used with three surveys. Undergraduates were recruited from two sections of an Introductory Psychology course (n=89) and all students received the learning encouragement intervention. Results indicated that the intervention increased flashcard use, and exam performance was correlated with flashcard use when measured immediately after the intervention. After the intervention …