Education Commons^™

University Admissions Leaders Rethink Recruitment Strategies In The Wake Of Covid-19, Emily R. Albright, Elizabeth A. Schwanke

The Journal of Advancing Education Practice

In the wake of COVID-19, university admissions leaders were challenged to rethink recruitment strategies and practices. This qualitative research inquiry explored how admissions leaders changed student recruitment strategies in response to the inability to connect with prospective students in-person. The study collected data from six university admissions leaders in the Midwest region of the United States. Systems theory and the concept of organizational adaptation supported this investigation. Findings of the study reveal challenges admissions offices faced in response to the pandemic, identify new recruitment strategies developed by admissions leaders, and information what strategies may comprise the future of recruitment. Three …