Education Commons^™

Sex Sells: How Advertising Agencies' Commodification Of Image Affects Older Women In Advertising, Diane Fittipaldi

Diane Fittipaldi

The purpose of this study was to understand how advertising agency culture affects the long-term careers of women account executives as they age. The primary research questions were: 1) How do self-image and cultural stereotypes affect the decision to enter the advertising business; 2) How do women navigate the male-dominated culture of the ad agency; 3) What strategies do women use to get ahead in advertising; 4) How do women survive long term in a culture that favors youth? Qualitative data was collected via unstructured, one-on-one, in-depth interviews with a nationally sourced sample 15 female advertising account executives aged 40 …

Public Relations And The School Superintendent: From Theory To Practice, Terry L. Hapney Jr.

Terry L. Hapney Jr., Ph.D.

Bringing Organizations Back In: Perspectives On Service-Learning, Community Partnership And Democratic Thinking In A Voter Engagement Project, Jennifer Jackman, Tiffany Gayle Chenault, Joy Winkler

Tiffany Chenault

The Role Of Social Media In Community Colleges, Cecilia Rios-Aguilar, Manuel Sacramento González Canché,, Regina Deil-Amen, Charles H.F. Davis Iii

Charles H.F. Davis III

Over the past decade, there has been a growing public fascination with the phenomenon of connectedness. One of the most important ways in which society is now connected is through social media –such as social networking sites. While both students and higher education institutions seem to be utilizing social media more and more, there still are enormous challenges in trying to understand the new dynamics generated by social media in higher education, particularly for the context of community colleges.

This research report has several purposes. The first is to document and to describe the various ways in which social media …

Social Media In Higher Education: A Literature Review And Research Directions., Charles H.F. Davis Iii, Regina Deil-Amen, Cecilia Rios-Aguilar, Manuel Sacramento Gonzalez Canche

Charles H.F. Davis III

Social media [technology] has become a growing phenomenon with many and varied definitions in public and academic use. For our purposes, the term social media technology (SMT) refers to web-based and mobile applications that allow individuals and organizations to create, engage, and share new user-generated or existing content, in digital environments through multi-way communication. Despite the widespread use of SMT, little is known about the benefits of its use in postsecondary contexts and for specific purposes (e.g., marketing, recruitment, learning, and/or student engagement). It is critical to begin to examine if and how higher education institutions are incorporating the use …

They (Don’T) Care About Education: A Counternarrative On Black Male Students’ Responses To Inequitable Schooling, Shaun R. Harper, Charles H.F. Davis Iii

Charles H.F. Davis III

Presented in this article is a counternarrative concerning one particular message that is consistently reinforced in academic and public discourse about Black male students: they don’t care about education. Little is known about those who graduate from high school, enroll in college, and subsequently commit themselves to various career pathways in education fields (K-12 teaching and administration, the postsecondary professoriate, education policy, etc.). What compels these men to care so much about education, despite what is routinely reported in the literature regarding their gradual disinvestment in schooling? This question is explored in the article using data from 304 Black male …

Mother Earth "Speaks": Change Yourself, Change The World, Use The Archetypal Energy "Harmony" As A Guide, Carroy U. Ferguson

Carroy U "Cuf" Ferguson, Ph.D.

In relation to the Cosmos, we all, as human beings, live on this tiny planet we call Earth, a planet that supports and sustains life, as we know it. There are many different kinds of people, plants, and animals functioning in harmony with soil, air, and water--all linked to one another in a complex web of life to form one Earth community. Unfortunately, we often take this miracle and ecosystem of life for granted. When, however, we take the ecosystem of life too much for granted, Mother Earth "speaks," reflecting imbalances and dis-harmonies. When Mother Earth "speaks," her message is …

Pride On The Other Side: The Emergence Of Lgbt Web Sites For Prospective Students, Christopher Tremblay, Ed.D

Christopher W Tremblay, Ed.D

No abstract provided.

The News About Sovereignty, Ronald D. Smith

Ronald D Smith APR

A study of New York State Media Coverage on the Sovereignty of the Haudenosaunee

Campaign Design And Management, Ronald D. Smith

Ronald D Smith APR

The role of strategic planning in public relations is rooted in today's understanding of the profession, an understanding that can move a practitioner beyond being simply a wordsmith or organizational mouthpiece and into a seat at the management table. Practitioners skilled in strategic planning are sought out to help build relationships and solve problems.

This chapter focuses first on some definitions dealing with projects versus campaigns and then on two types of campaigns proactive or reactive. This chapter goes beyond projects, the tasks associated with public relations, such as writing effective news releases, creating an interactive Web site, or orchestrating …

Perceptions: Reconciliation, Maureen E. Schlangen

Maureen E. Schlangen

A personal essay about a missed appointment, a crisp autumn sky, worldwide economic collapse, and the prevailing of hope over fear and uncertainty.

The Cherokee-Freedmen Story: What The Media Saw, Ronald D. Smith

Ronald Bruce Smith

National media and international journalists watched in March 2007, as voters in the Cherokee Nation decided issues of citizenship. Reporters looked at the same situation and often talked with the same people, but they didn’t always see the same story.

Some journalists saw the Cherokee-Freedmen story as one about race and civil rights; some saw it as being about Cherokee sovereignty and Indian identity. This content analysis investigates media reporting on the issue.

Teaching Communication: Getting To The Heart Using Visuals As An Instructional Tool, John Fisher, Melody Hubbard

Dr. John R. Fisher

Students become much more engaged in movies than in most other visual aids because they find them entertaining and see greater applications in their own lives. However, the instructor’s goal in showing films is more than to entertain or fill time; it is to assist in learning. By increasing student involvement, higher levels of learning can be achieved. This paper applies a taxonomy of engagement suggested by Rößling and Naps (2002) to the teaching of communication. By engaging students, beyond viewing, in responding, changing, constructing and presenting, greater learning outcomes can be achieved.

Impact Of Exchange Variables On Exit, Voice, Loyalty, And Neglect: An Integrative Model Of Responses To Declining Job Satisfaction, Caryl E. Rusbult, Dan Farrell, Glen Rogers, Arch G. Mainous

Glen Rogers