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The Pond You Fish In Determines The Fish You Catch: Exploring Strategies For Qualitative Data Collection, Muninder Kaur Ahluwalia, Lisa A. Suzuki, Agnes Kwong Arora, Jacqueline S. Mattis

Department of Counseling Scholarship and Creative Works

Qualitative research has increased in popularity among social scientists. While substantial attention has been given to various methods of qualitative analysis, there is a need to focus on strategies for collecting diverse forms of qualitative data. In this article, the authors discuss four sources of qualitative data: participant observation, interviews, physical data, and electronic data. Although counseling psychology researchers often use interviewing, participant observation and physical and electronic data are also beneficial ways of collecting qualitative data that have been underutilized.