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Journal of Media Literacy Education

2022

Framing analysis

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Vlog Virtual Tour: A Critical Framing Perspective, Qinghua Chen Dec 2022

Vlog Virtual Tour: A Critical Framing Perspective, Qinghua Chen

Journal of Media Literacy Education

The Vlogs on YouTube have been excellent sources to satisfy craving for mystical and enigmatic distant land detached of our immediate surroundings. Despite the benefits of free world tours in high definition videos, many of the vloggers' framing of the distant land and culture for the purpose of crafting interesting and attractive travelling stories has, in fact, intensified misconceptions of those cultures and societies. Using frame analysis and four resources model, this study examines two examples of such vlog productions. This study also suggests critical principles towards vlogging and presenting a lesson sample for raising such criticality in schools.