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Financial Threat And Financial Literacy On Willingness To Change The Financial Behavior, Salman B. Memon, Abdul S. Dahri, Ayaz A. Maitlo
Financial Threat And Financial Literacy On Willingness To Change The Financial Behavior, Salman B. Memon, Abdul S. Dahri, Ayaz A. Maitlo
University of South Florida (USF) M3 Publishing
Grounded on “Theory of Planned Behaviour” (TPB), this study analyzes the influence of financial threat and financial literacy on ‘willingness to change’ the financial behavior. The ‘primary data’ collected from the university students by using convenience sampling technique. Multiple regression results shows that financial literacy and financial threat has significant influence on willingness to change the financial behavior of the university students. This implies that increase in the financial threat leads to change in the financial behavior, which supports the fact that investor’s intention to invest is affected by different factors. Employing TPB thus offer researchers to enhance understanding in …