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Eli Lilly: A Managerial Strategic Audit, Colby Marsden, Ethan Domsch, Whitney Schwisow, Ryan Marlatt, Luke Buettner
Eli Lilly: A Managerial Strategic Audit, Colby Marsden, Ethan Domsch, Whitney Schwisow, Ryan Marlatt, Luke Buettner
Honors Theses
This strategic audit assesses both internal and external landscapes affecting Eli Lilly; financial, qualitative, and competitive performance; strategy and governance; and recent strategic decisions. All information has been gathered from news reports, industry analyst reports, and Lilly’s investor reports, financial statements, and notes to investors. The purpose of this strategic audit is to showcase Lilly’s success in the brand name pharmaceutical industry based on the strategic decisions made in its 147 year history.