Education Commons^™

Online Civic Engagement: Fostering Citizen Engagement Through Social Media, Budi Mulyono, Idrus Affandi, Karim Suryadi, Cecep Darmawan

Jurnal Civics: Media Kajian Kewarganegaraan

The Industrial Revolution 4.0, which makes the internet its backbone, has accelerated the process due to the Covid-19 pandemic which forced citizens to shift all their activities to the digital world, including the involvement of citizens in responding to public discourse. Citizens' public discourses that previously took place in real public spaces have now shifted to digital spaces, one of which is social media. To bridge these changes, a conceptualization of civic engagement is needed through a digital platform. The online citizen involvement was later referred to as online civic engagement, namely civic engagement activities specifically carried out by digital …

Launching An Online Boutique And Analyzing Digital Marketing Strategies Used, Kayla Weyers

Honors Theses

Digital marketing is becoming more relevant and widely used in the marketing industry. In order to use the marketing skills that I have learned through my marketing major in a real-world scenario, I launched an online women’s clothing store called Ash + Grae. This paper examines the start-up process and legal obstacles of opening a small business. It also analyzes the different marketing techniques by comparing digital marketing strategies such as social media, influencer, email, and SEO marketing.

Political Polarization, Misinformation, And Media Literacy, Ira Bruce Gaultney, Todd Sherron, Carrie Boden

Journal of Media Literacy Education

Today’s college students grew up with digital news media and social media readily available on their smartphones. As a result, students are likely to use their smartphones to access the news through social media where partisan misinformation is easily spread. Efforts to combat the spread of misinformation on social media are being explored on several fronts, including media literacy programs. While media literacy is not a cure-all for the problems posed by misinformation, it is helpful for instructors to understand how adept U.S. college students are at assessing the credibility of the news on their phones and the influence political …

The Critical Effect: Exploring The Influence Of Critical Media Literacy Pedagogy On College Students’ Social Media Behaviors And Attitudes, Nolan Higdon

Journal of Media Literacy Education

This self-exploratory pilot qualitative study examines the impact of critical social media pedagogy on students’ behavior and attitudes toward social media. This study employs a critical lens of course content and self-reported student data from 18 participants who completed a Northern California university course titled “Social Media, Social Change” in the fall of 2019. The changes in participants’ social media behaviors and attitudes were measured via a pre-and post-survey designed by the researcher. Exposure to critical pedagogy was associated with changing views of social media, especially heightened privacy concerns. The study reveals areas of further research and recommendations for educators …

Anti-Pornography Feminism, Kinktok, And Consent: What We Can Learn From The Sex Wars And Leather/Sadomasochistic History, Nic Cloyd

Honors Theses

Sex education and LGBTQA+ history have long been censored and removed from curriculums across the United States. As this information has disappeared from our education systems, important values like consent and boundary setting have become increasingly obsolete despite the modern body autonomy movement. Leather and SM culture, which began post-WWII and reached their peak in the 1970s during the sexual liberation, have become increasingly important as their ethical and moral codes have been lost over time to the HIV/AIDs epidemic and censorship from second and third wave feminsism. Two prominent movements, anti-pornography and sex-work exclusionary radical feminism, have worked to …

Presidential Rhetoric In Times Of Health Crises: From President Eisenhower To President Trump, Abbi Murphy, Justin Kirk

Honors Theses

Three major health crises in American history include the polio epidemic in the 1950s, the Ebola crisis in 2014, and the coronavirus in 2020. Each of these viruses evolved under a different President, from President Eisenhower to President Obama to President Trump. Each of these presidents spoke to the people on their respective crisis, and here I examine speeches, addresses, and social media posts in order to examine the rhetorical strategies that each President utilized. Each of them had a similar goal in mind, to eradicate the disease and quell the public’s fears. However, they all had advantages and disadvantages …

Mental Health Advocacy For Kids: A Social Media Campaign, B Rangel

Honors Theses

Abstract

Mental health in children has important, life-long effects on the child (Ghandour et al., 2018; Underwood & Washington, 2016). Because it is not always easy for parents to access important mental health resources and information (CDC, 2022b), I wanted to investigate whether social media is a viable way for parents to learn more about their child’s mental health. I created and distributed ads aimed at parents on three common mental illnesses diagnosed in children: anxiety, depression, and ADHD. My ads had high levels of engagement, thus allowing the possibility that social media could be important avenue for reaching parents.