Education Commons^™

Eli Lilly: A Managerial Strategic Audit, Colby Marsden, Ethan Domsch, Whitney Schwisow, Ryan Marlatt, Luke Buettner

Honors Theses

This strategic audit assesses both internal and external landscapes affecting Eli Lilly; financial, qualitative, and competitive performance; strategy and governance; and recent strategic decisions. All information has been gathered from news reports, industry analyst reports, and Lilly’s investor reports, financial statements, and notes to investors. The purpose of this strategic audit is to showcase Lilly’s success in the brand name pharmaceutical industry based on the strategic decisions made in its 147 year history.

Union Pacific Railroad Company Strategic Audit, Alison Steger

Honors Theses

Union Pacific Railroad Company (Union Pacific, UP, UPRR) is a freight railroad based in Omaha, Nebraska, servicing 23 states in America, with additional ports and country interchanges. The 160-year history of this railroad began with Abraham Lincoln and continues into 2023, with the recent announcement of CEO Lance Fritz’s departure. A PESTEL analysis provides an in-depth look at UP's external operating environment, and Porter’s Five Forces industry analysis assesses the industry's competitive environment. Analyses of Union Pacific's competitive advantages, essential resources, and projected roadblocks are followed by strategic recommendations for UP to remain a Class I freight railroad industry leader.

How To Effectively Reach Farmers And Assist Them In Reaching Their Precision Management Goals, Courtney Nelson

Honors Theses

Precision and digital agriculture have been popular buzz words floating around the last several years. These broad terms cover a plethora of topics including GPS ear tags for livestock, soil moisture probes, and aerial imagery. With such a wide number of technological advances at their fingertips, it can be overwhelming for farmers to know where to start.

A study conducted by Purdue University in 2019 took a deeper look at data and software usage across 800 farms larger than 1000 acres (DeLay et al, 2020). Their research revealed that over half of farmers who don’t use farm data or software …

Trader Joe's Case Study, Madisson Magee

Honors Theses

My senior project is focused around analyzing Trader Joe’s business model and writing a case study focusing on the management strategies of the company. I wanted to know what made them so successful and recognizable as brand in the grocery store industry. My case study is based off of a Harvard Business School published case. Not only did I want to understand their success, but also what factors impact them and what issues they face in maintaining a successful business model. To do this, I analyzed many aspects of their company, where they stand against competitors and internal and external …