Education Commons^™

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Humanizing Higher Education: Disrupting Racial Injustice In Teacher Preparation Through Critically Caring Communities, Melissa M. Boronkas

Dissertations, Theses, and Capstone Projects

Institutions of Higher Education have played a foundational role in upholding racial inequities within the teaching profession. Eighty percent of public school teachers in the United States are white and female while more than 50% of the total student population is composed of minoritized students (Boser, 2014; NYSED, 2019a). There is a lack of cultural synchronicity between teachers and students in classrooms which is believed to result in unequal outcomes for minoritized students as compared to their White peers (Ingersoll, May, Collins, 2018). These findings are indicative of an underlying problem: racial and social integration has not been achieved. In …

Mission Adrift: The Impact Of Managerialism On Graduate Social Work Education, Carolyn Hanesworth

Dissertations, Theses, and Capstone Projects

Neoliberal policies have led to the installation of managerialism, or the application of business practices and principles in institutions of higher education. Although much is known about the impact of managerialism on faculty in the overall academy, very little is known about its impact in specific disciplines, particularly in the United States. Using semi-structured interviews, this dissertation investigates how social work faculty experience and negotiate managerialism in the traditional pillars of teaching, service, and scholarship.

This study found that managerialism leads universities to place new and increased demands for productivity, efficiency, and accountability on social work faculty. Respondents report major …

Goals, Power, And Culture: The Effects Of School Organizational Features On Parental Involvement, Vandeen A. Campbell

Dissertations, Theses, and Capstone Projects

Drawing on organizational theory and the school effectiveness literature, this project incorporates new methodological approaches to the analysis of a national longitudinal data set (ECLS-K: 2011) in order to investigate ways in which school goals around parental involvement, distribution of power, and culture affect parental involvement in children’s education, especially in schools serving large proportions of lower socioeconomic status families.

Parental involvement is widely accepted among researchers and policymakers to be essential for students’ academic success; however, parents with lower socioeconomic status exhibit less participation in both home-based and school-based activities compared to those of higher socioeconomic backgrounds.

Many recent …