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Alumni Giving From Online Learners: A Logistic Regression Study, Jaqlyne S. Jackson

Electronic Theses and Dissertations

Alumni giving is increasingly important to the vitality of institutions of higher education. With governmental financial support of public institutions steadily declining, understanding philanthropic giving is more important than ever. Advancement offices that serve alumni populations benefit from analyzing predictors of the behavioral phenomenon of charitable giving. It is also known that enrollment in distance education programs is on the rise in the United States. For university administrators and advancement professionals to be proactive in cultivating relationships with alumni that attended through an online modality, more research was needed to understand what motivates philanthropic giving from this alumni constituency. Using …