Education Commons^™

Best Practices For Student Learning Assessment In Smaller-Sized Undergraduate Mass Communication Programs, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

Assessment of student learning in higher education is no longer optional, because the public increasingly expects universities to spend less and produce more. Generating detailed, meaningful assessment is challenging, particularly for smaller-sized mass communication programs with limited resources. Mass communication-focused assessment literature is scarce. This best practices essay reviews other research to illustrate proven examples of ways to assess simply and effectively in undergraduate mass communication programs to achieve maximum faculty support and curriculum improvement.

Student Learning In High-Impact Practice Mass Communication Courses, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

College and university high-impact practice (HIP) courses involve students in intensive values-focused learning inside and/ or outside of the traditional classroom environment. Much research has documented that participation in HIPs increases student retention and graduation rates. At the same time, the nontraditional learning structure of an HIP course can complicate a thorough assessment of student learning. Anecdotal evidence reflects strong involvement in HIPs by mass communication programs, although communication efforts in this regard are not as well documented in the literature as efforts in other fields. This essay briefly defines HIPs and presents an appropriate theory that would guide HIPs …

Fostering Development Of Mentoring And Reverse Mentoring Skills Among Public Relations Undergraduates, Douglas J. Swanson Ed.D Apr, Betsy A. Hays M.A., Apr, Julie Henderson Ph.D., Apr, Fellow Prsa

Douglas J. Swanson, Ed.D APR

Mentoring and reverse mentoring have gotten a lot of attention in the academic and professional literature in other disciplines (accounting, management, nursing, the sciences, etc.). But these concepts haven’t been addressed much in public relations. We believe that if these practices were more fully integrated into the undergraduate curriculum, our students would be more prepared to participate in mentoring in the professional environment, as well as launch careers as independent PR practitioners. The purpose of our panel discussion is to briefly share our experiences in regard to mentoring, reverse mentoring, and entrepreneurship. We’ll talk about what our research and our …

Manifest Greatness The Final Original Version By Emmanuel Mario B Santos Aka Marc Guerrero, Emmanuel Mario B. Santos Aka Marc Guerrero

Emmanuel Mario B Santos aka Marc Guerrero

MANIFEST GREATNESS vf24jan2010 WE COME TOGETHER THERE OUGHT TO BE NO POOR WE TAKE CHARGE.

Manifest Greatness Version5 By Marc Guerrero With Tato Malay, Emmanuel Mario B. Santos Aka Marc Guerrero

Emmanuel Mario B Santos aka Marc Guerrero

MANIFEST GREATNESS version5 by Marc Guerrero with Tato Malay

Manifest Greatness Version3 By Marc Guerrero With Jay Fajardo, Emmanuel Mario B. Santos Aka Marc Guerrero

Emmanuel Mario B Santos aka Marc Guerrero

MANIFEST GREATNESS version3 by Marc Guerrero with Jay Fajardo

Manifest Greatness Version2 With Danielle Van Asch-Prevot, Emmanuel Mario B. Santos Aka Marc Guerrero

Emmanuel Mario B Santos aka Marc Guerrero

MANIFEST GREATNESS version2 by Marc Guerrero with Danielle van Asch-Prevot

Manifest Greatness... Panahon Ng Mga Filipino Ang 21st Century: Ang Asian Century (Ang Pagpapanumbalik Sa Likas Na Karangalan Ng Lahat Ng Filipino Sa Buong Mundo), Emmanuel Mario B. Santos Aka Marc Guerrero

Emmanuel Mario B Santos aka Marc Guerrero

MANIFEST GREATNESS Panahon ng mga Filipino ang 21st century: Ang Asian Century (Ang pagpapanumbalik sa likas na Karangalan ng lahat ng Filipino sa buong mundo) Manifest Greatness is a work-in-progress Manifesto of, for and by Filipino citizens of the world in synergy with foreign national friends of the Filipino people worldwide in pursuit of genuine entrepreneurial wisdom

Training Future Pr Practitioners And Serving The Community Through A "Learn By Doing" Undergraduate University Curriculum, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

The Journalism Department at California Polytechnic State University (Cal Poly) has created a public relations (PR) curriculum that adequately balances students' preparation in conceptual knowledge and practical skills by introducing “hands on” public relations work. At Cal Poly, students gain valuable expertise from the beginning of their academic experience by providing PR work for community clients. Moreover, dozens of nonprofit organizations in Cal Poly's community have been helped by getting PR support of the highest quality—support that they need but cannot afford to pay for. Details are provided of Cal Poly's PR curriculum and structure for seven of its courses.

The Cherokee-Freedmen Story: What The Media Saw, Ronald Smith

Ronald D Smith APR

National media and international journalists watched in March 2007, as voters in the Cherokee Nation decided issues of citizenship. Reporters looked at the same situation and often talked with the same people, but they didn’t always see the same story.

Some journalists saw the Cherokee-Freedmen story as one about race and civil rights; some saw it as being about Cherokee sovereignty and Indian identity. This content analysis investigates media reporting on the issue.

Two Polls Show Media And Government Out Of Step With The Public, Ronald Smith

Ronald D Smith APR

It makes for an interesting and unusual image -- public opinion marching down the path of social progress; government and the news media on the other side, out of step with the people who make up the media-using citizenry.

The specifics of this report deal with taxation proposals in New York State, but close your eyes and you'll see the obvious parallels throughout ther country in dozens of situations in which states tell Indian tribes and nations what they should or should not do, or what the state would like to do to them.

Fundamentally, this report deals with the …

The Press For Help Project Concept, Program And Working Paper Of Emmanuel Mario B Santos And His Marc Guerrero Communications Inc., Emmanuel Mario B. Santos Aka Marc Guerrero

Emmanuel Mario B Santos aka Marc Guerrero

FORETHOUGHT. DECLARATION OF IDEAOLOGY AND PRINCIPLES. VISION. MISSION. VALUES. GOALS. BASIC HELP project. EDUCATIONAL HELP project. MEDICAL HELP project. LEGAL HELP project. EMERGENCY HELP project. LIVELIHOOD HELP project. SPIRITUAL and CULTURAL HELP project. ENVIRONMENTAL HELP project. REENGINEERING HELP project. INTERNATIONAL HELP project. QUADRO CREDO Matthew 5.1-12, the Jerusalem Bible. The Universal Filipino Beatitudes. SALIN SA FILIPINO. DESIDERATA. AFTERTHOUGHT.

Journalism/ Mass Communication Program World Wide Web Sites: Content, Functionality And Promotional Value, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

Despite the popularity of promotionally-oriented Web sites within journalism/ mass communication programs in higher education, there has been little examination of sites and their contents. Almost no research has focused on visual, informational, and operational enhancements, or how Web sites of different higher education programs in the discipline differ from each other. This research addresses some of the unanswered questions about how journalism/ mass communication Web sites use enhancements to communicate with online users.