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Loyalty Influencing Factors Of Business E-Commerce On University Students, James R. Seligman

James Seligman

This paper reports a study on loyalty influencing factors of business e-commerce on university students. As a new medium, the Internet has brought a revolution to communication among human beings, which facilitates the dramatic development of e-commerce that has attracted many customers and has a huge potential customer market. University students, are an indispensable part of this medium, their loyalty would exert profound influence on the sound development of this market, making it important to research college student e-loyalty.

To be more specific, this paper sets out to do the following:

To provide a review research on customer loyalty and …

Service Experience And Phenomena, James R. Seligman

James Seligman

The motivation of the paper comes from meeting Bob Lusch in London, UK, 2010, and discussion on service dominant logic principals. The interest level developed since the introduction of articles in marketing literature on service dominant logic (SDL) by Vargo and Lusch (2004a, 2008) and other authors. There have been further research articles in journals, which raised the relevance of various themes in SLD, and the lack of research into the service experience and what is defined as the phenomena (Vargo and Lusch, 2008, pp2). The research question is vital in the understanding of "experience" and "phenomena" in service marketing …