Education Commons^™

Sustainability Through Profitability: The Triple Bottom Line, Connie I. Reimers-Hild

Connie I Reimers-Hild, PhD, CPC

Today’s highly competitive, globalized world requires organizations and businesses to think differently about how they are going to stay in business. Businesses can no longer afford to focus on profits as their sole purpose for existence. Organizations must instead think about the “Triple Bottom Line” and its implications for their ability to grow their brand, customer loyalty and profits.

Ifsam: The Wiki Way: Supporting Collaborative Learning, Kathleen Hughes

Kathleen Hughes

Skills in working in teamwork are demanded from graduates, and these are ever more likely to be over the internet. Horizon (2011) calls for this experience to be reflected in students’ project work. The use of Wikis has been posited as a tool for collaborative online knowledge creation, increasing students levels of engagement, and social constructivism (Wheeler and Wheeler, 2009: Lai and Ng, 2011). The use of wikis in student groups is still relatively new, however, and the need for investigation of its role in supporting group collaboration has been identified in literature (Bruen, et al., in Donnelly, Harvey and …

Dialectic Inquiry: Does It Deliver? A User Based Research Experience, James R. Seligman

James Seligman

This paper introduces Dialectical Enquiry (DI) as a research method used in the study of customer /student experience and its management (CEM) in not for profit as higher education. The (DI) method is applied to senders, receivers of the customer experience across six English universities were staff, and students were interviewed to gather real world data using an imposed dialectical structure and analysis. By conducting sixty interviews from the actors involved in the sending and receiving of customer experience an extensive data base was developed using NVivo 8, note taking and collection of communication materials. Hence, the enquiry was grounded …

Loyalty Influencing Factors Of Business E-Commerce On University Students, James R. Seligman

James Seligman

This paper reports a study on loyalty influencing factors of business e-commerce on university students. As a new medium, the Internet has brought a revolution to communication among human beings, which facilitates the dramatic development of e-commerce that has attracted many customers and has a huge potential customer market. University students, are an indispensable part of this medium, their loyalty would exert profound influence on the sound development of this market, making it important to research college student e-loyalty.

To be more specific, this paper sets out to do the following:

To provide a review research on customer loyalty and …

Creating Value In Education Marketing, James R. Seligman

James Seligman

Purpose of this paper is to systematically review and explore the nature of marketing in education (HE) and consider the creation of value through the co-creation process. The objectives of the review were to: collect, document, scrutinise and critically analyse the current research literature on value elements in marketing and how co-creation between the sender (school) and receiver (student) co-create; to establish the scope of education marketing; to identify gaps in the research literature, and make recommendations for further research in this field. The approach for this study entailed extensive searches of relevant business management and education databases on value …

Using The Fcb Grid To Evaluate A Failed Mental Health Levy: The Marketing Implications Of Stigma, Oscar T. Mcknight, Ronald Paugh, Steffi Liotta, Wenhui Jin

Oscar T McKnight Ph.D.

This research found that using the FCB Grid to develop and evaluate a mental health levy campaign has merit. Likewise, stigma has both positive and negative impact on a mental health levy. Introduced is the ‘STIGMA’ planning model to help mental health professionals pass a public mental health levy.

Examining The Use Of Focus Groups In Economic Development Initiatives, Oscar T. Mcknight, Ronald Paugh, Brian Nestor, Shawn Yambor

Oscar T McKnight Ph.D.

City officials often use focus groups in economic development. However, findings indicate that group dynamics can threaten validity when seeking consensus. Data suggest a strong rebound effect for participants to return to their earlier pre-focus group assessment beliefs. Introduced is the ‘BUCKS’ Planning Model for facilitating city economic development initiatives.

Service Experience And Phenomena, James R. Seligman

James Seligman

The motivation of the paper comes from meeting Bob Lusch in London, UK, 2010, and discussion on service dominant logic principals. The interest level developed since the introduction of articles in marketing literature on service dominant logic (SDL) by Vargo and Lusch (2004a, 2008) and other authors. There have been further research articles in journals, which raised the relevance of various themes in SLD, and the lack of research into the service experience and what is defined as the phenomena (Vargo and Lusch, 2008, pp2). The research question is vital in the understanding of "experience" and "phenomena" in service marketing …

Ohio Student Social Skills Training Program Is Very Successful, David Volosin, Oscar T. Mcknight, John Sikula

Oscar T McKnight Ph.D.

This article reports on research conducted in the Parma City Schools, Ohio by The Society for Prevention of Violence (SPV). The SPV is dedicated to reducing the prevalence of violent acts and asocial behaviors of children and adults through education. It accomplishes this mission by teaching children and adults the use of the skills necessary to build their character. Findings suggest that the SPV program improves the ability of children within class to pay attention and be organized. The greatest improved social behaviors for participants were in helping others who are having trouble; increased ability to initiate positive interactions; and, …