Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Education
Siec-Isbe: Quo Vadis? Strategy Suggestions For The Siec-Isbe, Katharina Stoettinger, Michaela Stock, Peter Slepcevic-Zach, Ph.D.
Siec-Isbe: Quo Vadis? Strategy Suggestions For The Siec-Isbe, Katharina Stoettinger, Michaela Stock, Peter Slepcevic-Zach, Ph.D.
International Journal for Business Education
In order to escape the danger of stagnation, the SIEC-ISBE needs fresh perspectives. A strategy to increase membership numbers will be introduced in this paper, based on a study instigated from the Austrian chapter. After a short introduction of the status quo of the SIEC-ISBE, the paper will focus on the USP (Unique Selling Proposition) and the benefits of SIEC-ISBE membership. Some selected recommendations (for instance lowering the threshold for attending conferences or increased targeting of students) form the completion of this thesis.