Education Commons^™

Launching An Online Boutique And Analyzing Digital Marketing Strategies Used, Kayla Weyers

Honors Theses

Digital marketing is becoming more relevant and widely used in the marketing industry. In order to use the marketing skills that I have learned through my marketing major in a real-world scenario, I launched an online women’s clothing store called Ash + Grae. This paper examines the start-up process and legal obstacles of opening a small business. It also analyzes the different marketing techniques by comparing digital marketing strategies such as social media, influencer, email, and SEO marketing.

Review Of Manuscripts On “Library Marketing” Published In Library Philosophy And Practice (E-Journal), Ikram Ul Haq, Muhammad Tanveer, Haider Mahmood

Library Philosophy and Practice (e-journal)

Objective: The assessment of scholarly communication on the particular area of knowledge has been used frequently by the subject specialists. The current study aimed to observe the coverage of articles on the subject area of “Library Marketing” in one of the library and information science journals, Library Philosophy and Practice (e-journal).

Methods: Data search was performed on the Elsevier’s Scopus database on October 10, 2021. The name of the journal was written in the main search box after selecting the “source title” option and in the second search box, “library marketing” was written …