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Full-Text Articles in Education
Examining The Potential Of Design Thinking For Marketing Students In The Context Of Workplace Learning And Performance Challenges, Christina Pinkaow
Examining The Potential Of Design Thinking For Marketing Students In The Context Of Workplace Learning And Performance Challenges, Christina Pinkaow
Masters
Design thinking, which initially emerged in the 1980s, has notably been recently receiving increased attention, particularly in business communities, as a process that enables rapid, innovative, and user-centric problem solving (Lockwood, 2010). As the forthcoming generations of marketing graduates enter this ‘Consumer Age’, they will be forced to think innovatively and empathetically in order to adjust to constant and rapid changes in our environment (Hanttu, 2013). Design thinking equips modern marketers with the opportunity to become consumercentric and effectively generate innovative solutions on a constant basis to complex challenges that exists (Mohr, 2015).
While the concept is gaining increasing hold …
Viral Marketing In Tertiary Level Educational Establishments, Vicky O'Sullivan
Viral Marketing In Tertiary Level Educational Establishments, Vicky O'Sullivan
Theses
Technological evolutions, principally developments in electronic and digital social media, have introduced new marketing paradigms, such as viral marketing. Viral marketing is a relatively new phenomenon which offers marketing practitioners significant opportunities to reach target audiences in a credible and attention grabbing way.
Students have rapidly adopted new social technologies, and they use these media to enrich existing offline personal relationships that they have with friends within their tertiary level environment. Students have a predilection to forward messages to friends, and value messages they receive from friends. This is because students trust friends, and also believe that friends will know …