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Full-Text Articles in Education

Poly Press Association: Unifying A Department Through The Development Of A Student Organization, Jessica Tam Dec 2011

Poly Press Association: Unifying A Department Through The Development Of A Student Organization, Jessica Tam

Journalism

The Poly Press Association is designed to help students who are enrolled in the journalism department at California Polytechnic State University in San Luis Obispo, California as they go through their academic years in the university. The goal of this project is to unite all three of the department’s concentrations – Public Relations, News Editorial, and Broadcasting – to create a more holistic environment. With the help of faculty intuition and student opinion, this student organization is centered on helping and building a stronger department.


Hiring And Recruitment As Rhetorical Strategies: An Analysis Of The Way Businesses Approach Graduating University Students And Influence Their Choices, Sean D. Gibson Dec 2011

Hiring And Recruitment As Rhetorical Strategies: An Analysis Of The Way Businesses Approach Graduating University Students And Influence Their Choices, Sean D. Gibson

Communication Studies

To answer the question, which rhetorical strategies are most persuasive to university graduates regarding hiring and recruitment, I surveyed three classrooms with a questionnaire that gauged university graduates attraction to three different types of rhetorical strategies. The rhetoric came from three major businesses that recruit university graduates: College Works Painting, Peace Corps, and Hewlett Packard.

Each one of these businesses uses a different type of strategy to recruit university graduates. College Works Painting uses an Experience Illusion strategy based on the premise that the company will help train university graduates to become managers and leaders in business. Peace Corps’ uses …