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L’Imagination Comme Forme De Creation Et De Demarcation En Publicite (Cas Des Visuels Publicitaires Sur Le Developpement Durable), Amina Saoussany

BAU Journal - Society, Culture and Human Behavior

The theme of sustainable development today is a growing concern of society. It aims to reconcile objectives of respect for the environment, economic efficiency and social equity. Transposing and applying this new approach to economic development, which is more systemic and more transparent, requires innovation and creation. These two requirements will bring about new ideas being capable of arousing the interest of the inhabitants of the planet, involving them and pushing them to adopt new ideas, to demonstrate eco-responsible behavior, and be to be more ethical in this regard. Humor in advertising for sustainable development is increasingly seen as a …