Education Commons^™

Changes In Student Definitions Of De-Escalation In Professional Peace Officer Education, Pat Nelson

Pat Nelson, Ph.D.

Sex Sells: How Advertising Agencies' Commodification Of Image Affects Older Women In Advertising, Diane Fittipaldi

Diane Fittipaldi

The purpose of this study was to understand how advertising agency culture affects the long-term careers of women account executives as they age. The primary research questions were: 1) How do self-image and cultural stereotypes affect the decision to enter the advertising business; 2) How do women navigate the male-dominated culture of the ad agency; 3) What strategies do women use to get ahead in advertising; 4) How do women survive long term in a culture that favors youth? Qualitative data was collected via unstructured, one-on-one, in-depth interviews with a nationally sourced sample 15 female advertising account executives aged 40 …

Enacting A Pragmatist Educational Metaphysic Through Civic Engagement In The Basic Media Studies Course, Shawn T. Wahl, Chad Edwards

Chad Edwards

We argue that in order to help forward John Dewey’s vision of a pragmatist educational metaphysic, civic engagement through service learning in the basic media studies communication course is a possible plan of action. Specifically, we focus on basic media studies communication courses (e.g., introduction to media criticism, media and society, media and culture) and discuss ways to implement civic-oriented service learning activities for the purposes of fostering greater civic engagement. We draw on literature concerning media literacy and service learning that lead to a case study featuring application of Dewey’s philosophy to a media literacy project. This essay is …

Suit My Heart: Staging Foster Youth Narratives That Hit Home, Michelle Hayford

Michelle Hayford

While devising Suit My Heart, I relied upon my training in the ‘three A’s’ of performance studies conceived by my late mentor Dwight Conquergood as “artistry, analysis and activism” (2002: 152). With these ‘three A’s’ in mind, I set out to facilitate a devising process and create an artistic product that would positively serve all communities involved. The quality of the project would be determined not only by the efficacy of the play that we produced in the end, but by the personal growth of my students and the empowerment of our community partners throughout the process. Discovering the reach …

Strengthening The Introductory Communication Course: An Opportunity Through Better Alignment With Today’S Needs, Jon A. Hess

Jonathan A. Hess

More than a century after its inception in contemporary form, the discipline of Communication has encountered a tremendous opportunity—the chance to become an “essential discipline” in the academy, one like Math or English, which universities consider indispensable to the work they do. And yet, as a discipline, we have not sufficiently moved toward taking advantage of that opportunity. While such a move will require action in curriculum, scholarship, and service, one of the highest-impact areas in establishing the necessity of Communication is the introductory course. In order to understand the opportunity that lies before us, we have to understand how …

Student Learning Outcomes: Primary Drivers Of Course Design, Samuel P. Wallace

Samuel P. Wallace

Student Learning Outcomes (SLOs) should be the core around which every college course is centered. As a result of taking this course: What should students know? What should they be able to do or to demonstrate? What should students value? Perhaps most important, How should students be changed or affected by taking this course? Effective course planning is made possible when these outcomes are focused and specific, and when the outcomes themselves are a high priority of the course. In spite of this maxim, student learning outcomes have not always been the primary driver of the design(s) of the basic …

A Model For The Development Of A Sustainable Basic Course In Communication, Samuel P. Wallace

Samuel P. Wallace

The purpose of this essay is to provide clarity and direction for developing and maintaining outcome-driven courses for inclusion in general education curricula. The focus is on the basic course in Communication, but the principles can be applied to nearly any course. The outcome-driven perspective changes many traditional conceptions of the basic communication course and provides an opportunity to integrate communication content into a student’s broader college education and subsequent career. A model is proposed that can provide guidance in the development of sustainable courses that emerged from the experience with course development and implementation.

Editor's Page, Joseph M. Valenzano Iii

Joseph M. Valenzano III

This year the National Communication Association (NCA) celebrates its centennial. NCA began over a dispute between speech teachers and English teachers over the perception of oral communication receiving less instructional attention, and for the last century communication experts have been the primary party responsible for communication instruction of college students. Over the years the basic course has largely been focused on public speaking as the course to deliver this instruction, though we developed, and still teach, interpersonal communication and hybrid courses that also include small group communication. There have been several different venues in which the basic communication course has …

Editor's Page, Joseph M. Valenzano Iii

Joseph M. Valenzano III

We are now in the 28th volume of the Basic Communication Course Annual, a testament to the dedication of those concerned with the introductory course in communication. Over the years these pages have been graced with significant work that has influenced the nature of the basic communication course, thereby impacting the lives of thousands of students across the country. That said, I am struck by the fact we have no “motto,” no phrase that captures our feeling about this important educational experience. I would like to muse about what might work as a motto for what we do and teach.

Editor's Page, Joseph M. Valenzano Iii

Joseph M. Valenzano III

Despite its nom de guerre, there is nothing “basic” about the basic communication course in colleges and universities. It has served as a locus for research into communication skills, instructional technology, speech anxiety, instructional design and pedagogical practices. All of the research on these topics impacts more than just the basic course, as it is often relevant to instruction in other courses. The work done in the basic communication course is complex and important for both our students and the discipline.

In this, the 27th volume of the Basic Communication Course Annual, there continue to appear studies that examine the …

Directing The Winds Of Change: The Basic Course And General Education, Joseph M. Valenzano Iii

Joseph M. Valenzano III

Communication departments remain heavily reliant on the inclusion of an introductory communication course in their institution’s general education program. For this reason it is essential for Basic Course Directors (BCDs) to educate themselves on general education. In doing so they will find a new iteration of change to general education where the required course and distribution model are disappearing in favor of an interdisciplinary outcomes-driven approach. Such a shift can have dramatic repercussions on the basic course and communication programs if the course is not further connected with other areas of general education. In this essay, I argue for Basic …

Teaching Ethics In Introductory Public Speaking: Review And Proposal, Jon A. Hess

Jonathan A. Hess

Ethics are not heavily emphasized in either public speaking textbooks or classroom lectures. This de-emphasis of public speaking ethics is unfortunate. Educators should take responsibility for making sure that students are familiar with ethical issues and that they know that unethical public communication is not acceptable. Since public speaking textbooks do not provide much explicit guidance for ethical decision making, supplementary material is provided in this article. Four ethical principles are provided to help students understand the nature of communication ethics, a sample class lecture is outlined, and teaching ideas are included.

Rethinking Our Approach To The Basic Course: Making Ethics The Foundation Of Introduction To Public Speaking, Jon. A. Hess

Jonathan A. Hess

The basic public speaking course is often taught from a standpoint of effectiveness. That approach can be problematic due to the dangers of technique. The use of ethics as a foundation for public speaking can overcome this drawback and has other advantages. Included in these advantages are its fidelity to the subject matter, promoting more responsible use of power, improved fit with the liberal arts mission of higher education, and better meeting student needs.

Issues in implementing an ethics-based course are discussed, such as identifying ethical issues and engaging in dialogue. The model is illustrated through a description of one …

Basic Public Speaking Principles: An Examination Of Twelve Popular Texts, Jon A. Hess, Judy C. Pearson

Jonathan A. Hess

The importance of the basic course is reflected in the number of published articles focused on it. Aside from having an annually published journal (The Basic Communication Course Annual) devoted to it, articles concerning the basic course are sprinkled throughout many of the discipline's journals. However, Schneider (1991) pointed out that few studies have focused on the textbooks used. Since the textbook is generally the foundation upon which the course is built, it is an important object of study.

Although the term basic course may be used to identify a variety of courses (such as public speaking, interpersonal communication, hybrid …

Building Support For The Introductory Oral Communication Course: Strategies For Widespread And Enduring Support On Campus, Jon A. Hess

Jonathan A. Hess

A strong introductory course is important for many communication departments, for the discipline, and for meeting our obligation to society. This paper utilizes the example of a recent curricular reform that threatened to eliminate a required oral communication course to reflect on strategies departments can use to build widespread and lasting support for the course. The paper reviews the events that led to the challenge and details the department’s response, which offers lessons that may be useful for other institutions. Four lessons include: * Tailoring the introductory course to the institution’s needs and mission * Involvement in university work * …

Making Oral Communication A Successful Part Of The Common Core, Jon A. Hess

Jonathan A. Hess

Adoption of the Common Core State Standards (CCSS) represents the first time that oral communication has been included in the curriculum requirements for K–12 education in many states. If done well, this change will provide important benefits to students. However, effective implementation will require collaboration among policymakers, educators, and experts in oral communication. As educators work to strengthen primary and secondary education in the United States, many agree that schools need educational standards that are grounded in today’s needs and shared across states. The CCSS have emerged as a potential solution, and the majority of states have adopted these standards. …

Free-Choice Family Learning: A Literature Review For The National Park Service, Colleen M. Bourque, Ana K. Houseal, Kate M. Welsh, Matthew Wenger

Ana K Houseal

Learning in national parks often occurs in the context of family groups. Understanding the motivations, needs, and outcomes of family groups is critical to engaging a substantial portion of the National Park Service (NPS) audience. This literature review was prompted by an NPS initiative to improve lifelong learning. It explores research about the nature of family learning, factors that influence it, and recommendations for enhancing it. This review uses Falk and Dierking’s (2000) Contextual Model of Learning as a framework for understanding personal, sociocultural, and physical factors that contribute to family learning outcomes in free-choice settings. Recommendations for improving family …

The Wingman Project: An Exploratory Study Of School-Based Communication With Grandparents, Meghan Kathleen Eliason

Meghan Eliason

A Cohort's Culture Of Learning, Kelly Visnak

Kelly Visnak

This study explored the social involvement among cohort members from a professional graduate program delivered in a blended learning environment. Qualitative directed content analysis was used with a methodological framework derived from Edgar Schein’s (2010) ten dimensions of learning culture. The findings showed the cohort developed a culture of learning.

The Politics Media Equation:Exposing Two Faces Of Old Nexus Through Study Of General Elections,Wikileaks And Radia Tapes, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The important identity of a responsible media is playing an unbiased role in reporting a matter without giving unnecessary hype to attract the attention of the gullible public with the object of making money and money only.After reporting properly the media can educate the public to form their own opinion in the matters of public interest. Throughout the centuries, the world has never existed without information and communication, hence the inexhaustible essence of mass media. The government has the power to either make or reject whatever that will exist within its environment. It also determines how free the mass media …

Western And You Parent/Family Academy: The Road Leading To And Through College, Sharon A. Glaser

Shari Glaser

The transition from high school to college is a life-changing experience for both student and family and can cause great distress within the family system. Research shows that pre-college orientation programs are an integral part of reducing uncertainty about the college experience and assist families in preparing for the upcoming transition. For Western Michigan University (WMU) to better support this transition through the parent/family orientation program, this project will evaluate our current session devoted to family transition (Western and YOU Parent/Family Academy: The Road to and through College) and retool the 2013 course to better support the needs of our …

Story Of An Intern, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

“Story Of an Intern” tells you the story of an young boy who manages to get an internship in a global media giant. His struggles and amazements begins when he finds himself out of internship and struggles to get a foothold in media. In the way he analyzes the odds and evens of Indian media industry and media tycoons while most of the time finding himself rejected. His experiences while in search of a job carries him to different places and allows him to meet some interesting people who makes an imprint on his life and he finds himself falling …

Mass Media And Communication In Global Scenario, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The idea behind putting these research papers and research articles in this book is to give various aspects of communication, a platform where from readers may go through them at one go. The book deals with the research articles and papers dedicated to core areas of Journalism and Mass Communication. The papers and articles compiled in this book touches the need of students,academicians and researchers on most challenging areas and topics.In the collection of these papers author has discussed about Community Radio,FM Radio,Communication Science, Organizational Communication,Media Accounatbility,Language Discourse,Higher Education,Tevision Studies,Traditional and Digital Media,Disaster Management and Media,Wikileaks and Social Media,Terrorism and …

“Human Relations Movement In View Of Interpersonal Relations With Emphasis On Mayo’S Work”, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Human relations movement refers to the researchers of organizational development who study the behavior of people in groups, in particular workplace groups. It originated in the 1930s' Hawthorne studies, which examined the effects of social relations, motivation and employee satisfaction on factory productivity. The movement viewed workers in terms of their psychology and fit with companies, rather than as interchangeable parts, and it resulted in the creation of the discipline of human resource management. An interpersonal relationship is an association between two or more people that may range in duration from brief to enduring. This association may be based on …

International Terrorism And Television Channels:Operation And Regulation Of Tv News Channel During Coverage Of Terrorism, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The concept of globalization or internationalization of certain wars, which were result of terrorist activities worldwide , as well as the high attention of terrorism coverage broadcast worldwide might open up better opportunities to journalists – particularly to those who work in democratic countries like U.S.A and India – to improve their coverage. The context is the key: the context of the operation methodology, follow of guidelines of regulatory bodies,and of the journalistic culture and of the global environment. It is very important how media presents consequences of terrorist acts, how information is transmitted to public. Television and press have …

Entrepreneurial Leadership And Teamwork: The Key To Innovation In The 21st Century, Connie I. Reimers-Hild, Susan N. Williams

Connie I Reimers-Hild, PhD, CPC

Entrepreneurial leadership and continuous innovation are vital components of 21st century communities and organizations. Entrepreneurial leaders must realize the importance of environmental, social and global issues while creating an atmosphere of innovation designed to help followers become more entrepreneurial themselves. Entrepreneurial individuals and teams have the ability to recognize and capitalize on opportunities, innovate, take risks, adapt to rapid change and marshal resources to achieve their goals. When individuals come together as an effective team, they can produce a synergy to meet the demands of a rapidly changing and competitive work environment. Therefore, entrepreneurial leaders must develop entrepreneurial individuals and …

Freedom Of Media In India: A Weapon To Kill Enemies Or Protection Guard For Public-The Two Sides, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

"The press [is] the only tocsin of a nation. [When it] is completely silenced... all means of a general effort [are] taken away." --Thomas Jefferson "Right to Freedom of Speech and Expression" is a fundamental right of the citizens of India. This is mentioned in Part III of the Constitution of India - Article 19(1). This Article is so wide in scope that Freedom of the Press is included in Freedom of Speech and Expression. It includes the right of free propagation and free circulation without any previous restraint on publication. The freedom of speech and expression does not give …

Fostering Development Of Mentoring And Reverse Mentoring Skills Among Public Relations Undergraduates, Douglas J. Swanson Ed.D Apr, Betsy A. Hays M.A., Apr, Julie Henderson Ph.D., Apr, Fellow Prsa

Douglas J. Swanson, Ed.D APR

Mentoring and reverse mentoring have gotten a lot of attention in the academic and professional literature in other disciplines (accounting, management, nursing, the sciences, etc.). But these concepts haven’t been addressed much in public relations. We believe that if these practices were more fully integrated into the undergraduate curriculum, our students would be more prepared to participate in mentoring in the professional environment, as well as launch careers as independent PR practitioners. The purpose of our panel discussion is to briefly share our experiences in regard to mentoring, reverse mentoring, and entrepreneurship. We’ll talk about what our research and our …

Beyond Dogma: The Role Of "Evolutionary" Science And The "Embodiment" Of Archetypal Energies, Carroy U. Ferguson

Carroy U "Cuf" Ferguson, Ph.D.

At individual and collective levels (locally, nationally, and globally), humanity is currently entertaining many challenges and opportunities for growth. In my view, these challenges and opportunities are connected to Energy shifts that are taking place on the planet, and the inability of some to move beyond dogma in relating to these Energy shifts. By its pre- and proscriptive nature, dogma fosters limiting beliefs that often interfere with how best to relate to these Energy shifts as vibrational beings in an evolving, vibrational world. Here, I want to briefly identify some of the limiting effects of dogma, and the role of …

An Analytical Study Of 'Sanskrit' And 'Panini' As Foundation Of Speech Communication In India And World, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

samskrtam or for short sanskrit or samskrtā vāk is an ancient sacred language of bharatavarsha that is the language of Hinduism and the Vedas and is the classical literary language of India. The name Sanskrit means "refined", "consecrated" and "sanctified". It has always been regarded as the 'high' language and used mainly for religious and scientific discourse. There are still hundreds of millions of people who use Sanskrit in their daily lives, but despite these numbers, its cultural worth is unsurpassed. The language name samskrtam is derived from the past participle saṃskṛtaḥ 'self-made, self-done' of the verb saṃ(s)kar- 'to make …