Education Commons^™

Changing College Graduation Rates Among New York City’S Latino Populations 1990 - 2020, Laird W. Bergad

Center for Latin American, Caribbean, and Latino Studies

Introduction:

This report examines changing college graduate rates between 1990 and 2020 among all Latinos in New York City and within the five largest population nationalities in 2020: Dominicans, Puerto Ricans, Mexicans, Ecuadorians, and Colombians.

Methods:

All data in this report were derived from the 1990 and 2020 American Community Survey 5-year survey samples found at IPUMS USA found at https://usa.ipums.org/usa/. See Steven Ruggles, Sarah Flood, Ronald Goeken, Megan Schouweiler and Matthew Sobek. IPUMS USA: Version 12.0 [dataset]. Minneapolis, MN: IPUMS, 2022. https://doi.org/10.18128/D010.V12.0 College graduation rates were calculated by the U.S. Census Bureau for the population 25 years of age …

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …