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Engaging Gen Z Through Humor, Wendy Gillis, Fred Pozin
Engaging Gen Z Through Humor, Wendy Gillis, Fred Pozin
Association of Marketing Theory and Practice Proceedings 2023
ABSTRACT
The current generation of undergraduate students in the classroom (Gen Z) is the loneliest generation in the U.S. (Twenge, 2017), and they know it. What are they spending time on? Their phones. What are they not spending time on? Time with friends (Twenge, 2017). Gen Z has more of a life online versus offline, yet Gen Z yearns for in-person interaction, and the pandemic has only made it worse. The authors’ advice? Tell a joke. By combining theories from psychology, management, and marketing, this conceptual paper explores the relationship between humor, trust, and persuasion.
Course Design In An Integrated First-Year Honors Sequence: Service Learning, Scaffolded Research, & Faculty Collaboration, Jerri J. Kropp, Trent W. Maurer
Course Design In An Integrated First-Year Honors Sequence: Service Learning, Scaffolded Research, & Faculty Collaboration, Jerri J. Kropp, Trent W. Maurer
School of Human Ecology Faculty Presentations
Presentation given at Pre-ISSOTL Council on Undergraduate Research Symposium.
In this presentation, participants will learn about a collaboration of two professors working with a cohort of 15 students in a year-long integrated sequence first-year Honors course. Both semesters of the course center around the theme of animals in the lives of children, families, and communities. In the first semester, the course focuses more narrowly on animal-assisted therapies. In the second semester, the course focuses more broadly on global and diversity issues. As part of this course, students must complete both 25 hours of service learning and a research project. Students …