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Full-Text Articles in Education
Examining The Need For Customized Satisfaction Survey Instruments Measuring Brand Loyalty For Higher Educational Institutions, Kendrick W. Brunson
Examining The Need For Customized Satisfaction Survey Instruments Measuring Brand Loyalty For Higher Educational Institutions, Kendrick W. Brunson
Kendrick W. Brunson
The success or failure of service-based organizations is determined in large part by consumers’ perceived value of those services. Value can be measured in terms of consumers’ perceived performance quality in comparison with the cost to consumers of purchasing the service. The ideal goal of service marketing organizations is to obtain and maintain a loyal base of delighted customers. Loyalty can be measured in terms of customer satisfaction, retention levels, and perception of service quality. In the higher education industry, private institutions compete for student enrollment with state-funded institutions on factors other than cost value. Standard quality and satisfaction survey …
Revelations Of Adaptive Technology Hiding In Your Operating System, Kathleen P. King
Revelations Of Adaptive Technology Hiding In Your Operating System, Kathleen P. King
Kathleen P King
Pre-publication version of a chapter about the assistive technology tools and resources available for free in Windows OS and Mac OS. Introducing higher education faculty to free resources, features and programs which they can recommend to their students or perhaps use for themselves (for instance for fading eyesight or hearing). In addition, the chapter briefly shares strategies and examples of how they might be used. The book will have an entire chapter dedicated to assistive technology as well. This is a popularized assistive technology chapter for generalist, NON special education, faculty to become acquainted with readily available and free resources. …
Finding Congruence, Finding Meaning: Value Intersections And Transforming Relationships Among Faculty And Staff At A Religious College, Christy M. Craft, Alyssa N. Bryant
Finding Congruence, Finding Meaning: Value Intersections And Transforming Relationships Among Faculty And Staff At A Religious College, Christy M. Craft, Alyssa N. Bryant
Christy Moran Craft
This case study explored how faculty and staff derived meaning from their work within a religious college environment. The findings suggest that the meaning-making process was fostered by connection. Many staff and faculty found meaning in their work as they experienced correspondence between work and personal values, the mission and values of the institution, and/or global democratic values. Furthermore, transforming relationships that were personally affirming and enabled faculty and staff to make a difference and observe transformation in others' lives were instrumental in providing a conduit for meaningful connection.