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Full-Text Articles in Education
Just Showing Up Can Make A Difference: A History Of The Association For Communication Administration, Christopher Lynch
Just Showing Up Can Make A Difference: A History Of The Association For Communication Administration, Christopher Lynch
Journal of the Association for Communication Administration
The Association for Communication Administration (ACA), founded in Chicago in 1972, claimed a membership of one hundred and two departments. It was an independent organization but shared resources with what is now the National Communication Association. Initial membership included theatre and broadcast programs under the umbrella of communication. These programs would create their own independent associations. ACA’s mission was to promote the role of communication administrators, chairpersons to university presidents, in academia. It has weathered the ebbs and flows of any organization as it moves towards its fiftieth anniversary. A newsletter to the membership led to the creation of JACA …
Speech Communication At Iowa State University: A Departmental History And Aftermath, Luke Lefebvre
Speech Communication At Iowa State University: A Departmental History And Aftermath, Luke Lefebvre
Journal of the Association for Communication Administration
In 1903 at Iowa State College of Agriculture and Mechanic Arts, a Public Speaking department emerged. This transition occurred over a decade prior to public speaking teachers seceding from English. Members of the department played foundational roles in establishing the national association and moving the discipline toward research-driven initiatives in order to secure legitimacy across academic landscapes. Surviving two World Wars, the Great Depression and title merger with English, the department again emerged as an independent academic unit prior to the 1970s. The department included faculty from areas of speech, drama, telecommunicative arts, and speech disorders, which progressed until its …
Complete Issue, Volume 39, Issue 2
Complete Issue, Volume 39, Issue 2
Journal of the Association for Communication Administration
This is the complete issue for Volume 39, Issue 2 of the Journal of the Association for Communication Administration.
A Social Media Strategy For An Academic Department, Stephanie Buermann, Heidi Everett, R. Jeffrey Ringer, Traci Anderson, Alex Davenport, Eddah Mutua
A Social Media Strategy For An Academic Department, Stephanie Buermann, Heidi Everett, R. Jeffrey Ringer, Traci Anderson, Alex Davenport, Eddah Mutua
Journal of the Association for Communication Administration
This essay describes the process one communication studies department used to develop a social media strategy. That process involved identifying the audiences to be reached, establishing goals and objectives, conducting an audit to identify possible message posts, and selecting posts to reach our goals and objectives. The resulting strategy involves posting messages two to three times per week targeted toward specific audiences and reflecting twelve objectives. A calendar was created to guide the posts. Future research will assess the effectiveness of the strategy.