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Retention Issues In Nonprofit University Foundations, Sarah Kay

Theses, Dissertations and Capstones

Turnover of major gift officers (MGOs) within university foundations has been a problem for foundations and their affiliated universities. Turnover of MGOs results in less fundraised dollars, fewer donor-fundraiser relationships, and higher incomings costs. Retention of MGOs is vital for foundations’ success and directly correlates to the overall prosperity of the respective university. The purpose of this descriptive, non-experimental study that utilized a cross-sectional survey design was to examine perceptions of currently employed MGOs, in the interest of determining what was important to them to remain employed at their nonprofit university foundation. Using a web-based survey, data showed MGOs need …