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A Comparison Of Internet Marketing Methods Utilized By Higher Education Institutions, Joseph Clayton Mccoy
A Comparison Of Internet Marketing Methods Utilized By Higher Education Institutions, Joseph Clayton Mccoy
Graduate Theses and Dissertations
Use of Internet marketing techniques in higher education to attract prospective students is relatively new. While the research is recent, there are several studies that identify what is most valuable to students seeking information on college web sites. Higher education is now facing increasing competition from for-profit schools and reduced funding from typical sources. This study examines how two different Carnegie classifications use Internet marketing techniques and identifies if there is a difference in how much they use these techniques. Content techniques and search engine optimization (SEO) techniques were examined for 56 higher education institutions in this study. Of the …
Bridging The Chasm: Emerging Model Of Leadership In Intercollegiate Athletics Governance, John C. Chandler Iii
Bridging The Chasm: Emerging Model Of Leadership In Intercollegiate Athletics Governance, John C. Chandler Iii
UNLV Theses, Dissertations, Professional Papers, and Capstones
This dissertation examined how the executive leadership model influenced the leadership and governance of intercollegiate athletics. The focus centered on understanding the role of Athletic Directors who concurrently serve as institutional Vice Presidents using the Social Constructivist framework. Qualitative analysis was utilized to achieve the kind of examination necessary to uncover the rich and in-depth perspectives of the participants. At the time of the study, there were 119 institutions housing NCAA Division IA athletic departments. Of the 119 distinct athletic departments, there were 17 athletic departments that employed an athletic director that had been appointed to the post of university …