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A Comparison Of Internet Marketing Methods Utilized By Higher Education Institutions, Joseph Clayton Mccoy
A Comparison Of Internet Marketing Methods Utilized By Higher Education Institutions, Joseph Clayton Mccoy
Graduate Theses and Dissertations
Use of Internet marketing techniques in higher education to attract prospective students is relatively new. While the research is recent, there are several studies that identify what is most valuable to students seeking information on college web sites. Higher education is now facing increasing competition from for-profit schools and reduced funding from typical sources. This study examines how two different Carnegie classifications use Internet marketing techniques and identifies if there is a difference in how much they use these techniques. Content techniques and search engine optimization (SEO) techniques were examined for 56 higher education institutions in this study. Of the …
From High School To College: Factors Shaping The Collegiate Experience, Mary Jane S. Secuban
From High School To College: Factors Shaping The Collegiate Experience, Mary Jane S. Secuban
Graduate Theses and Dissertations
The purpose for conducting this study was to develop an understanding of undergraduate college students' Social readiness for the collegiate experience. The study made use of a qualitative approach and a narrative research design that used focus group interviews. The seven focus group interviews were conducted at four sites across the Southern and Midwest United States, including different institutional types. These institutions included a community college, private college, research and comprehensive state university. A total of 21 undergraduate first- and second-year students participated. The findings included external factors such as parents, siblings, friends and teachers having a significant influence over …
Factors Affecting Institutional Choice Of Minority Students Admitted To Institutions In The Council For Christian Colleges And Universities, Christopher Lee Confer
Factors Affecting Institutional Choice Of Minority Students Admitted To Institutions In The Council For Christian Colleges And Universities, Christopher Lee Confer
Graduate Theses and Dissertations
The study examined the factors that affected minority students' choice to enroll at private faith-based 4-year institutions in the Council of Christian Colleges and Universities (CCCU) in the United States. These factors included: minority students' demographic and background characteristics, financial factors, perceived institutional characteristics, and institutional marketing strategies. The theoretical framework for this study focused on Maguire and Lay's (1981) college choice model as well as Hossler and Gallagher's (1987) three phase college choice theory. This study also drew on the Critical Race Theory as a lens through which to examine minority student college choice. The study utilized the data …