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Full-Text Articles in Education
Wku’S Brand Personality, Nicole E. Childress
Wku’S Brand Personality, Nicole E. Childress
Mahurin Honors College Capstone Experience/Thesis Projects
The University Brand Personality Scale was introduced in the Journal of Business Research in 2016. It establishes six dimensions for evaluating a university’s personality: prestige, sincerity, appeal, lively, conscientious, and cosmopolitan. The scale also illustrates how these dimensions relate to brand love, positive word-of-mouth, and students’ intentions to support their university as alumni. The goal of this project was to evaluate Western Kentucky University’s brand personality on these six dimensions based on student surveys. Results showed that among the six dimensions, sincerity and appeal ranked the highest, followed by prestige, lively, and conscientious, then finally, cosmopolitan. However, on average, each …
From The Hill To The World: Increasing Diversity Abroad Through Intentional Outreach, Ar'meishia Burrow
From The Hill To The World: Increasing Diversity Abroad Through Intentional Outreach, Ar'meishia Burrow
Mahurin Honors College Capstone Experience/Thesis Projects
This summer I had the honor of studying abroad in Spain for four weeks where I studied Spanish language and culture. As an African American female I experienced study abroad both as a scholar and as a minority. Through research and personal experience I have developed a thesis that aims to increase diversity and inclusion abroad, increasing representation of ethnic/minority U.S. students in education abroad. By sharing my journey through outreach I will educate students of color about financial opportunities to study abroad, in addition to resources regarding the minority experience abroad. This outreach series will help minority students better …