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Katie’S Closet: An On-Campus Experiential Learning Project, Julie Nelsen, J. Nelsen, Mary Henderson, Pa Kou Yang
Katie’S Closet: An On-Campus Experiential Learning Project, Julie Nelsen, J. Nelsen, Mary Henderson, Pa Kou Yang
Business Administration Faculty Scholarship
Two faculty and one undergraduate student embarked on an applied learning experience to determine the feasibility of starting a free professional clothing shop for University students called Katie's Closet. All aspects of conceptualizing and testing the Katie's Closet pop-up-store concept began from a feasibility study. With the support of faculty mentors, the undergraduate student researched, analyzed, and executed the project. The action research project started with informational interviews and a focus group for gathering qualitative data on the student population's needs. These findings led to more research to explore potential collaborative partnerships with other University departments. Competitive benchmarking also supported …
Sustainability In Business: Developing An Undergraduate Business Course, Julie Nelsen, Sarah Rand, Mary Henderson
Sustainability In Business: Developing An Undergraduate Business Course, Julie Nelsen, Sarah Rand, Mary Henderson
Business Administration Faculty Scholarship
The purpose of this paper is to discuss the rationale and process of creating a new course focused on business sustainability in the University’s Department of Business Administration. Currently, the University offers just one business sustainability course, delivered once every two years as a January study-abroad course in Chile. While an outstanding experience, a limited number of students can take advantage of the opportunity. After identifying this gap in our business programs, we created a stand-alone course that focuses on business sustainability. This paper addresses the following questions: What is the business case for adding the course? What should the …
Teaching Personal Selling With Volunteer Professional Salesperson Role-Play Scenarios, Julie B. Nelsen
Teaching Personal Selling With Volunteer Professional Salesperson Role-Play Scenarios, Julie B. Nelsen
Business Administration Faculty Scholarship
Producing what is often referred to as “career ready” graduates is a challenge that most business department faculty take seriously; after all, we are measured to some extent by the success of our students. As a faculty member with twenty-plus years of experience in competitive sales environments, I believe that it is essential to create roleplay personal selling situations for students that simulate what happens in the consultative sales environment. Providing students with realistic situations calls upon the student to perform at a higher level. It is my position that these role-plays provide the best learning outcomes when conducted with …