Education Commons^™

Chapter 01: Message Design For Instructional Designers - An Introduction, Miguel Ramlatchan

Instructional Message Design, Volume 3

Instructional message design is the use of learning theories to effectively communicate information using technology. Design is guided by theories including gestalt, cognitive load, multimedia learning, media selection, media attributes, and general communication systems. Our communication designs can be based on a wide variety of technologies or a combination of technologies. Technology in the form of tools and techniques includes, among others, the study and the use of typography, color, illustrations, photographs, modeled graphics, augmented reality, animation, video, video games, simulations, and virtual reality. This introduction serves as a brief overview of these theories, tools, and techniques, while subsequent chapters …

Forward-Focused Together: A Strategic Plan For The Old Dominion University Libraries, 2023-2028, Timothy Hackman

Libraries Reports and Documents

[From Dean Hackman's Introduction]

The Old Dominion University Libraries are pleased to present our 2023-2028 Strategic Plan, Forward-Focused Together. The plan is a result of many hours of careful thought, discussion, debate, research, writing, and revising by the Libraries’ dedicated employees. It represents our vision for the coming half-decade and identifies exciting opportunities for the Libraries to support the mission and vision of Old Dominion University.

Delivering The Right Message For Maximum Impact In The Student Enrollment Journey, Ashley Miller

University Administration Publications

Meeting today's prospective college students where they are is key to staying ahead of current enrollment challenges. Understanding which messages resonate with which students and at certain parts of the enrollment funnel helps to ensure institutions are getting the right message, to the right student, at the right time in their journey. By utilizing a MaxDiff approach, one can better understand the impact a particular message has compared to others and which combination of messages will ultimately drive action. The maximum difference scaling (MaxDiff) method provides useful guidance on how enrollment professionals can better segment their communication strategies to their …

Older And Wiser? Relative Age And College Course Failure, P. Wesley Routon, Jay K. Walker

Economics Faculty Publications

A student's relative age in their schooling cohort has been shown related to several measures of academic and labor market success. Here, we focus on a singular outcome: the probability of college course failure. Even within a sample constrained to students with traditional academic progression and who completed their college degree program, we find evidence relatively younger students were more likely to fail courses. The estimated impact is larger for males, minorities, and those with less academic success before college. Statistical significance remains constant across the parental income distribution. Students within the sample represent over 600 colleges and universities across …

In Pursuit Of Consumption-Based Forecasting, Charles Chase, Kenneth B. Kahn

Marketing Faculty Publications

[Introduction] Today's most mature, most sophisticated, best-in-class forecasting is what we call consumption-based forecasting (CBF). In contrast, the least sophisticated companies typically do not forecast at all, but rather set financial targets based on management expectations. Companies beginning to use statistical forecasting techniques usually take a supply-centric orientation, relying on time series techniques applied to shipment and/or order history. The next stage of progression is to incorporate promotions data, economic data, and market data alongside supply-centric data so that regression and other advanced analytics can be used. Companies pursing CBF utilize even more advanced capabilities to capture, examine, and understand …

Educating Future Leaders In Fraternities: Outcomes From Participation In A National Fraternity Emerging Leaders Program, Meghan Grace, Pietro A. Sasso, Kim E. Bullington, Dawn Wiese, Kathleen Stedman, Xinyue "Coco" Liu, Anthony M. Graziani

Educational Leadership & Workforce Development Faculty Publications

Campus engagement opportunities such as leadership development have potential for students to strengthen their personal skills. As such, fraternities and sororities can play an influential role in strengthening students’ leadership skills. The present study examines the efficacy of a fraternity emerging leaders program, which is an educational opportunity focused on the development of new leaders. Data were collected from participants at three time intervals. Findings suggest students develop across several leadership domains, creating a stronger appreciation of their organizational values and fraternity ritual compared to non-participants. Recommendations for practice are included to address the transfer problem of leadership application and …