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Honors Theses

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2023

Porter's 5 Forces

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Full-Text Articles in Education

General Electric Renewable Energy Strategic Audit, Jarod Fox Jun 2023

General Electric Renewable Energy Strategic Audit, Jarod Fox

Honors Theses

General Electric (GE) is a large multinational conglomerate in various industrial machinery industries. Currently, GE operates through four main sectors - Aviation, Power, Healthcare, and Renewable Energy. This report specifically focuses on the Renewable Energy sector and analyzes General Electric’s ability to achieve a sustainable competitive advantage in this complex industry. The paper provides a background on GE, information on the industry and rivals within the industry, and how GE has a competitive advantage. To demonstrate this sustainable competitive advantage, an external and internal analysis has been created through the frameworks of Porter’s Five Forces and PESTEL Analysis. Additionally, strategic …


Audio-Technica Strategic Audit, Caleb Druckemiller May 2023

Audio-Technica Strategic Audit, Caleb Druckemiller

Honors Theses

Audio-Technica is a multinational audio equipment design and manufacturing company specializing in the production of headphones, microphones, and turntables. The company has been a gold standard for professional use since its inception and has recently ventured into consumer markets. Using both internal and external analysis tools, this audit aims to evaluate how Audio-Technica has established itself in the highly competitive audio equipment industry. Specific techniques include Porter’s Five Forces and PESTEL analyses. After conducting this examination of Audio-Techinca and its industry environment, strategic recommendations will be made to best position the company moving forward.