Open Access. Powered by Scholars. Published by Universities.®
- Publication
Articles 1 - 2 of 2
Full-Text Articles in Education
Amazon.Com, Inc Strategic Audit, Ningzhi Luo
Amazon.Com, Inc Strategic Audit, Ningzhi Luo
Honors Theses
Amazon.com, Inc (Amazon) was founded by Jeff Bezos in 1994 as an online marketplace for books but later expanded to e-commerce, cloud computing, digital streaming, and artificial intelligence. This large variety of products and innovations has contributed to Amazon as one of the most influential economic and cultural forces in the world (Eugene Kim, 2018). This study would specifically focus on the e-commerce area and analyze Amazon's position in this market from an external and internal perspective by using three models: Porter's Five Forces, PESTEL, and the SWOT model. The report would identify Amazon's competitive advantages and the challenges it …
A Benchmark Teaching Portfolio During Covid-19 Transition For Mngt 360: Managing Behavior In Organizations, Jia Yu
UNL Faculty Course Portfolios
This benchmark portfolio describes the revisions and assessments made to MNGT 360: Managing Behavior in Organizations in the midst of COVID-19. This course is offered in the Department of Management within the College of Business at the University of Nebraska-Lincoln. My goal was to improve the course design by evaluating the more effective teaching methods and assessment tools for this course. I experimented with several new teaching methods and assessment tools such as Kahoot!, online exams and offered some empirical evidence regarding the effectiveness of the tools. I found that participation based assignments are an important predictor of overall class …