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Full-Text Articles in Education

A Comparison Of Internet Marketing Methods Utilized By Higher Education Institutions, Joseph Clayton Mccoy Dec 2011

A Comparison Of Internet Marketing Methods Utilized By Higher Education Institutions, Joseph Clayton Mccoy

Graduate Theses and Dissertations

Use of Internet marketing techniques in higher education to attract prospective students is relatively new. While the research is recent, there are several studies that identify what is most valuable to students seeking information on college web sites. Higher education is now facing increasing competition from for-profit schools and reduced funding from typical sources. This study examines how two different Carnegie classifications use Internet marketing techniques and identifies if there is a difference in how much they use these techniques. Content techniques and search engine optimization (SEO) techniques were examined for 56 higher education institutions in this study. Of the …


Exploring First Generation African American Graduate Students: Motivating Factors For Pursuing A Doctoral Degree, Stephanie G. Adams Dec 2011

Exploring First Generation African American Graduate Students: Motivating Factors For Pursuing A Doctoral Degree, Stephanie G. Adams

Graduate Theses and Dissertations

The purpose for conducting the study was to examine the factors that motivate African-American first-generation students to pursue doctoral education at a four-year public university. There has been little research on the influence academic or non-academic factors have on first-generation graduate student motivation. Similarly, little research exists that explored how factors might vary by ethnicity. Based on the projected increase of post-baccalaureate enrollment each year (Aud, Hussar, Planty, Snyder, Bianco, Fox, Frohlich, Kemp, Drake, 2010), first-generation African-Americans will become more interested in attending graduate school. It is important to gain a better understanding of the factors and influences that impact …


An Exploration Of The Collegiate Experiences Of Theatre Students In A Regional University, Robyn N. Pursley Aug 2011

An Exploration Of The Collegiate Experiences Of Theatre Students In A Regional University, Robyn N. Pursley

Graduate Theses and Dissertations

The purpose for conducting the study was to describe the collegiate experience of performing arts students studying theatre in a comprehensive university setting through a qualitative examination of the perceptions that theatre students hold regarding their interactions with faculty, students, administrators, and the college campus. The study was guided by an ethnographic design identifying the sample of theatre students as a culture sharing group engaged in the formal study of theatre in a university setting. The significance of the study rested in its identification of theatre students as a student subpopulation in need of further study aimed at providing a …


A Pictorial History Of The Drury College Student: The First Fifty Years, Mindy Maddux Gay Aug 2011

A Pictorial History Of The Drury College Student: The First Fifty Years, Mindy Maddux Gay

Graduate Theses and Dissertations

Established in 1873, Drury College in Springfield, Missouri, provided a unique experience for their undergraduate students. A limited amount of research has been conducted on the institution but no work has been done to specifically look at the undergraduate student experience. Using archival research methods and information from literature on image based research; the researcher has created a pictorial history of Drury College utilizing photographs, images, and archival documents. The specific research questions asked were: How do archival images and documents of Drury University's first 50 years describe the undergraduate student's experience, specifically in the area of their involvement and …


Community Expectations Of College Attendance And Completion, Michael Wade Derden May 2011

Community Expectations Of College Attendance And Completion, Michael Wade Derden

Graduate Theses and Dissertations

Communities relay expectations of behavior that influence residents' decision making processes. The study's purpose was to define and identify Social, cultural, and human capital variables relevant to understanding community expectations of postsecondary attainment. The study sought an operational model of community expectancy that would allow policymakers and higher education leaders to recognize the community-level factors affecting student outcomes and then to make appropriate policy adjustments to encourage better outcomes.


Understanding How Institutional Leadership Affects Civic Engagement On University Campuses, Prairie Leigh Burgess May 2011

Understanding How Institutional Leadership Affects Civic Engagement On University Campuses, Prairie Leigh Burgess

Graduate Theses and Dissertations

Higher education in America has a long tradition of civic engagement education. Although there is theoretical and rhetorical support, many institutions still struggle with implementing effective civic engagement on their campuses. The aim of this study was to provide an understanding of factors that contribute to successful civic engagement, specifically focusing on the affect of presidential leadership. The study used a limited sample of two groups to provide comparative analysis and offer much needed statistical research for civic engagement. Institutions were identified through the organization Campus Compact and the Carnegie Foundation's elective Community Engagement classification. Institutions that had joined Campus …


College Student Mental Health: The Relationship Between Depression And Emotional Intelligence Using The Student Relationships Assessment, Andre George Broquard May 2011

College Student Mental Health: The Relationship Between Depression And Emotional Intelligence Using The Student Relationships Assessment, Andre George Broquard

Graduate Theses and Dissertations

The purpose for conducting this study was to investigate the relationship between emotional relational intelligence (ERQ) and depression in college students. The significance of this study is based on the additional support that can be provided to students with increased information and understanding of emotional relational intelligence and depression. In an effort to help college students achieve their educational goals and aspirations, the researcher suggests that emotional relational intelligence can be beneficial. The relationship between depression and emotional relational intelligence may provide insight on how to support and care for college students who are struggling with depressive symptomology. The results …


From High School To College: Factors Shaping The Collegiate Experience, Mary Jane S. Secuban May 2011

From High School To College: Factors Shaping The Collegiate Experience, Mary Jane S. Secuban

Graduate Theses and Dissertations

The purpose for conducting this study was to develop an understanding of undergraduate college students' Social readiness for the collegiate experience. The study made use of a qualitative approach and a narrative research design that used focus group interviews. The seven focus group interviews were conducted at four sites across the Southern and Midwest United States, including different institutional types. These institutions included a community college, private college, research and comprehensive state university. A total of 21 undergraduate first- and second-year students participated. The findings included external factors such as parents, siblings, friends and teachers having a significant influence over …


Factors Affecting Institutional Choice Of Minority Students Admitted To Institutions In The Council For Christian Colleges And Universities, Christopher Lee Confer May 2011

Factors Affecting Institutional Choice Of Minority Students Admitted To Institutions In The Council For Christian Colleges And Universities, Christopher Lee Confer

Graduate Theses and Dissertations

The study examined the factors that affected minority students' choice to enroll at private faith-based 4-year institutions in the Council of Christian Colleges and Universities (CCCU) in the United States. These factors included: minority students' demographic and background characteristics, financial factors, perceived institutional characteristics, and institutional marketing strategies. The theoretical framework for this study focused on Maguire and Lay's (1981) college choice model as well as Hossler and Gallagher's (1987) three phase college choice theory. This study also drew on the Critical Race Theory as a lens through which to examine minority student college choice. The study utilized the data …