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Full-Text Articles in Education
Publication Trends In Library Reserves: A Quantitative Content Analysis, Denise Dimsdale
Publication Trends In Library Reserves: A Quantitative Content Analysis, Denise Dimsdale
Georgia Library Quarterly
A quantitative content analysis of abstracts on the topic of library reserves in the databases Library, Information Science and Technology Abstracts (LISTA), Library Literature and Information Science Index (LLI), and Library and Information Science Abstracts (LISA) was conducted in order to identify subtopics and research trends over time. Seven of the most frequent library reserves subtopics were identified: electronic reserves, implementation, physical reserves, evaluation, E-Reserves software, copyright, and learning management systems. Results indicate that library reserve related topics appear slowly in the early literature and begin to drop off in frequency in 2008.
Teaching Customer Orientation To Millennials By Utilizing Electronic Communication Between Students And Firms, Thomas M. Hickman, Michael M. Pearson
Teaching Customer Orientation To Millennials By Utilizing Electronic Communication Between Students And Firms, Thomas M. Hickman, Michael M. Pearson
Atlantic Marketing Journal
This article describes an experiential method for teaching customer orientation by directing students to use their own experience with a business to write either an e-mail letter of praise or complaint to that business. Students complete a survey that asks them to rate businesses on customer orientation measures at the time they send the e-mail and, again, at the end of the semester after having had time to receive a response. Results of the surveys are analyzed and recommendations are given for conducting an interactive discussion that allows students to see the variability of the firms’ commitment to customer orientation.