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Finance and Financial Management

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University fundraising

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The American Public Comprehensive University: An Exploratory Study Of The President's Role In Fundraising, Robert L. Jackson May 2012

The American Public Comprehensive University: An Exploratory Study Of The President's Role In Fundraising, Robert L. Jackson

Dissertations

The purpose of this exploratory study was to examine America’s 272 public comprehensive universities and the president’s role in fundraising in order to better understand this unique group. In addition, this study examined the president’s background, training, duties, and specific involvement in the fundraising process. Also, this study reviewed what background and training would have been helpful prior to and during a presidency in preparation for these duties and responsibilities.

Previous studies stated that presidents ranked fundraising as the number one area where they were least prepared when they assumed their new role. In addition, many university presidents reported that …