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Strategies To Overcome Constraints For Small Business Sustainability, Jaquane Mawyne Jones
Strategies To Overcome Constraints For Small Business Sustainability, Jaquane Mawyne Jones
Walden Dissertations and Doctoral Studies
More than 20% of small businesses that started in March 2018 failed within a year. Small business owners would benefit from strategies to identify and mitigate constraints from inception for business survival because business failure rates are higher among small businesses less than five years old. Grounded in the theory of constraints, the purpose of this qualitative multiple case study was to explore strategies small business owners use to sustain beyond the one year of operation. The participants included six small business owners in Georgia who successfully sustained their business beyond five years. Data were collected using semistructured interviews and …
Small Business Sustainability In The Salon Industry, Militea Johnson-Hilliard
Small Business Sustainability In The Salon Industry, Militea Johnson-Hilliard
Walden Dissertations and Doctoral Studies
Small businesses fail at high rates; 51% fail to succeed in business beyond the first 5 years. The purpose of this exploratory case study was to explore the strategies that salon business owners used to succeed in business. The sample comprised of 2 salon business owners in Savannah, Georgia who have been in business more than 5 years. The conceptual framework was based on the general systems theory. Data were collected from conducting semistructured interviews with each business owner, a review of company business plans, direct observation of participants during client interaction in the salon, as well as member-checking interview …