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Strategies To Overcome Constraints For Small Business Sustainability, Jaquane Mawyne Jones

Walden Dissertations and Doctoral Studies

More than 20% of small businesses that started in March 2018 failed within a year. Small business owners would benefit from strategies to identify and mitigate constraints from inception for business survival because business failure rates are higher among small businesses less than five years old. Grounded in the theory of constraints, the purpose of this qualitative multiple case study was to explore strategies small business owners use to sustain beyond the one year of operation. The participants included six small business owners in Georgia who successfully sustained their business beyond five years. Data were collected using semistructured interviews and …