Education Commons^™

Launching An Online Boutique And Analyzing Digital Marketing Strategies Used, Kayla Weyers

Honors Theses

Digital marketing is becoming more relevant and widely used in the marketing industry. In order to use the marketing skills that I have learned through my marketing major in a real-world scenario, I launched an online women’s clothing store called Ash + Grae. This paper examines the start-up process and legal obstacles of opening a small business. It also analyzes the different marketing techniques by comparing digital marketing strategies such as social media, influencer, email, and SEO marketing.

My Pop-Up Shoppe, Brenna Backemeyer

Honors Theses

My Pop-Up Shoppe is a curriculum to teach students problem-solving and independent learning through running a small business. Everything needed to facilitate a My Pop-Up Shoppe experience where students will take part in a hands-on, real-life entrepreneurial journey is included. During My Pop-Up Shoppe, students will receive a product provided by the facilitator, school or organization and be challenged to turn the product into a running business with real sales and customers. The facilitator will empower students to be startup founders. The suggested timeline of My Pop-Up Shoppe is anywhere from a weekend to two-weeks.

The curriculum package gives instructions …