Education Commons^™

User Experience In Service Design: Defining A Common Ground From Different Fields, Karim Touloum, Djilali Idoughi, Ahmed Seffah

Professor Djilali IDOUGHI

The emerging field of service design combines several methods mainly from the fields of product, software and interaction design, for designing the experience and interface to services. However, User eXperience design is not easy to understand because it is a new approach and covers many different fields (usability, psychology, marketing…). More often the design team members come from various domains with different cultural backgrounds such as engineers and marketing. Therefore, it is necessary to have a common definition to share the same understanding of this concept. In this paper, we investigate the main definitions proposed in the literature and the …