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Full-Text Articles in Education
Public Relations And The School Superintendent: From Theory To Practice, Terry L. Hapney Jr.
Public Relations And The School Superintendent: From Theory To Practice, Terry L. Hapney Jr.
Terry L. Hapney Jr., Ph.D.
This article examines public relations in the K–12 school system context. Specifically, the goal of this article is to examine the school superintendent as the chief public relations practitioner of the school system and how he/she would operate as such in the realms of seven public relations theories, as the superintendent works toward meeting the goals and objectives of his/her school district: strategic management function, communitas versus corporatas, persuasion, storytelling and branding, postmodernism, understanding, and sociology.
Challenges For Novice School Leaders: Facing Today’S Issues In School Administration, Andrea P. Beam, Russell L. Claxton, Samuel J. Smith
Challenges For Novice School Leaders: Facing Today’S Issues In School Administration, Andrea P. Beam, Russell L. Claxton, Samuel J. Smith
Samuel James Smith
Challenges for novice school leaders evolve as information is managed differently and as societal and regulatory expectations change. This study addresses unique challenges faced by practicing principals (n=159) during their first three years of the principalship. It focuses on their perceptions, how perceptions of present novices compare to those of experienced school leaders, and how pre-service programs can better prepare them for these challenges. Findings revealed that two themes shared relatively the same prominence among experienced leaders as they did with novices: navigating politics and gaining a sense of credibility. Experienced leaders expounded more on specific political hurdles with school …