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Full-Text Articles in Education
Floating A University Website: If You're Going To Fish, Bring The Right Bait, Oscar T. Mcknight, Ronald Paugh
Floating A University Website: If You're Going To Fish, Bring The Right Bait, Oscar T. Mcknight, Ronald Paugh
Oscar T McKnight Ph.D.
Visual and printed information desired by precollege students were examined using a cluster technique. Significant relationships between the ACT score and student preferences were found. Several recommendations are offered to assist college and university administrators integrate the research and interactivity of the Web into their overall marketing strategy.
Perspectives Of The Social And Emotional Development Of Youth With Emotional And Behavioral Disorders, John Rausch, Rhonda Van Meter
Perspectives Of The Social And Emotional Development Of Youth With Emotional And Behavioral Disorders, John Rausch, Rhonda Van Meter
John L. Rausch
Examines the decisionmaking of children with emotional and behavioral disorders. These youths' socially dysfunctional boundaries and thwarted border crossings are revealed semiotically.
Advertising Slogans And University Marketing: An Exploratory Study Of Brand-Fit And Cognition In Higher Education, Oscar T. Mcknight, Ronald Paugh
Advertising Slogans And University Marketing: An Exploratory Study Of Brand-Fit And Cognition In Higher Education, Oscar T. Mcknight, Ronald Paugh
Oscar T McKnight Ph.D.
It is not uncommon for universities to develop and market their advertising slogan. This study examines institutional advertising slogans, and empirically tests the cognitive component of brand-fit. Findings are indicative of a relationship between cognition and university advertising slogans. Implications for university communications are marketing strategies are discussed.
A Rapid Assessment Model For Student Affairs: A Paradigm, Oscar T. Mcknight, Robin W. Gagnow, Sue Heimann
A Rapid Assessment Model For Student Affairs: A Paradigm, Oscar T. Mcknight, Robin W. Gagnow, Sue Heimann
Oscar T McKnight Ph.D.
The Effect Of Study Skills Training On United States Air Force Allied Health Students, John C. Griffith
The Effect Of Study Skills Training On United States Air Force Allied Health Students, John C. Griffith
John Griffith