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Educational Leadership

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University of Nebraska - Lincoln

2013

Students

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Full-Text Articles in Education

How Students Choose A College: Understanding The Role Of Internet Based Resources In The College Choice Process, Kimberli Burdett Jul 2013

How Students Choose A College: Understanding The Role Of Internet Based Resources In The College Choice Process, Kimberli Burdett

Department of Educational Administration: Dissertations, Theses, and Student Research

The purpose of this study was to gain a better understanding of how current internet-based resources are affecting the college choice process. An explanatory mixed methods design was used, and the study involved collecting qualitative data after a quantitative phase to explain the quantitative data in greater depth. An additional study was completed two years later, which allowed for additional comparison between the two studies. Data were collected via surveys of students at the University of California, Irvine to identify the types of internet-based resources being used by students to investigate colleges and the impact of each on college choice. …