Education Commons^™

Leveraging The Dissemination Of Scholarly Works, Brent D. Bowen, Jackie Luedtke, Timothy B. Holt, Mary M. Fink, Hunter Watson

Publications

The objective of this research was to analyze the marketing and economic outcomes and benefits from the dissemination of the data from the Airline Quality Rating (AQR) (http://airlinequalityrating.com) over the past 27 years, including the newer distributive avenues such as social media and open access venues online. Industry standards are set by the AQR, providing consumers and industry watchers objective performance-based data to compare performance quality among different U.S. airlines. The AQR weighted average formula highlights criteria including baggage handling, customer complaints, denied boarding and on-time arrivals. The scholarly publication of the AQR was first released in 1991; the authors …