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Full-Text Articles in Education
Helping Standards Make The Grade, Thomas R. Guskey
Helping Standards Make The Grade, Thomas R. Guskey
Educational, School, and Counseling Psychology Faculty Publications
When reporting on student work, educators need a clear, comprehensive grading system that shows how students are measuring up to standards.
Parental Assessment Of College Character: Brand Identity And Consumer Behavior In Higher Education, Oscar T. Mcknight, Ronald Paugh, Emily Newton
Parental Assessment Of College Character: Brand Identity And Consumer Behavior In Higher Education, Oscar T. Mcknight, Ronald Paugh, Emily Newton
Oscar T McKnight Ph.D.
The concept of character development in higher education enjoys considerable professional support. Moreover, commercial marketers are aggressively promoting brand image and brand character to differentiate their products and services. However, there is a paucity of research on the marketing of a university's brand character. This exploratory research examines parental assessment of college character , its conceptual components and hierarchical factor structure. A discussion highlights practical implications for the marketing of a college's brand character.