Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Education
An Analysis Of Academic Reputation As Perceived By Consumers Of Higher Education, Michael J. Conard, Maureen A. Conard
An Analysis Of Academic Reputation As Perceived By Consumers Of Higher Education, Michael J. Conard, Maureen A. Conard
WCBT Faculty Publications
A college's academic reputation (AR) plays a significant role in positioning the institution. Survey responses of college-bound high school seniors suggest that a majority of respondents view successful postgraduate careers as very important to the perception of AR and very likely to be attributed to a college with very good AR. A principle components factor analysis revealed three factors that describe the perception of AR (i.e., Academic Concerns, Campus Ethos, Practical Value). In a similar analysis three factors were found likely to be associated with very good AR (i.e., Curricular Concerns, Exclusivity, Career Preparation).
The New Vulnerability Of Higher Education, John W. Cole, Gerald F. Reid
The New Vulnerability Of Higher Education, John W. Cole, Gerald F. Reid
Sociology Faculty Publications
Shifts in attitudes toward the academy is a product of changes in the American political economy, especially the rapid expansion of the white-collar sector and corporate takeover, and social movements of the post-war era in which people previously without power began to assert themselves.