Education Commons^™

Sustaining The Growth Curve: How Christian Schools Can Sustain The Post-Covid Growth Surge, Jared B. Johnston

International Christian Community of Teacher Educators Journal

Prior to the 2019-2020 school year, the Christian school movement as a whole was in decline. However, the COVID-19 pandemic brought a surge in enrollment growth to Christian schools across the country. While this is encouraging news, Christian school leaders must be cautious and work to sustain the current growth surge. To maintain the growth surge, Christian school leaders can implement financial and non-financial factors of sustainability. Financial factors of sustainability include budgeting effectively, developing strategic plans, forecasting economic futures, and adhering to sound financial practices. Non-financial factors include a vibrant biblical worldview and Christian culture, effective leadership, a conducive …

Managing Programmatic Trade-Offs For Centers Of Teaching And Learning: Applying A Segmentation, Targeting, And Positioning Approach To Pedagogical Offerings, Christopher Vicente Hsin-Hung S. Chen, Ian G. Althouse, Caitlin P. Declercq, Mark L. Phillipson

To Improve the Academy: A Journal of Educational Development

The demands of current instructional realities for moving to completely online formats have led to dramatic changes in the ways that centers for teaching and learning serve their communities. Pedagogical programs have been adapted, invented, and reimagined for online modalities. In this article, we share an approach borrowed from marketing—segmentation, targeting, and positioning (STP)—and describe three cases showing the application of STP in our center’s work with instructors. This approach has helped us clarify and target our pedagogical priorities, allowing us to make appropriate trade-offs to produce more focused educational development programming that better meets our audience’s needs, constraints, and …

Gen Z Students’ Experiences With College Choice, Heather Levesque

Electronic Theses and Dissertations

The purpose of this qualitative study was to explore what influences Gen Z student college choice. Research on college choice has provided insight into whether or not a student will attend college; however, limited research exists on what impacts Gen Z students’ college choice and how marketing and communication influence what college a student will choose. College recruitment has always been challenging, given the high competition between colleges and universities. With the decrease in enrollment over the last decade and the unexpected impact of COVID-19, that challenge continues to grow. Enrollment and marketing administrators have difficulty expanding and diversifying their …

The Russian Research Center At Harvard Versus Cambridge Analytica: Influencing The Public In A Cold War, Robert Joshua Howard

Dissertations

No abstract provided.

Taking On The Challenges Of Diversity And Visibility: Thoughts From A Small Honors Program, Kathryn M. Macdonald

Journal of the National Collegiate Honors Council Online Archive

The Monroe College Honors Program, located in New York, enjoys an extremely diverse student body, which can be attributed to its location within and proximity to New York City. Data about the Monroe College Honors Program are presented. More importantly, this essay presents the strategies that the honors program uses to meet the needs of a diverse student body. Our students face many challenges, including difficult family situations and economic hardship, and so the honors program has created a rigorous but flexible curriculum and co-curriculum to meet their needs. The approaches used to serve this population focus on getting to …

Cultural Branding: An Examination Of Website Marketing Practices At Historically Black College And Universities And Non-Hbcu Black Serving Institutions, James Hudson

Dissertations

The purpose of this study was to determine if there was a difference between the way that higher education marketing professionals at Historically Black Colleges and Universities (HBCUs) and non-HBCU Black Serving Institutions (BSIs) use website marketing techniques for institutional branding. This examination was prompted by Gasman (2007) who suggested that the inability of some HBCUs to garner and/or maintain sufficient enrollment numbers stems from poor image management. Further, Gibbs (2015) suggested that a comparison between HBCU websites and Traditionally White Institution (TWI) websites might be beneficial. Thus, this study sought to answer the following research questions:

RQ1. Is there …

What Factors Influence Catholic Parents’ Choice Of School(S) For Their Child(Ren)?, Andrea R. Aiello

Teacher Education, Educational Leadership & Policy ETDs

In 1965, the American Catholic school system had 5.66 million students, 13,296 schools and educated nearly 13% of all school-aged children. Fifty years later, Catholic school enrollments had fallen to approximately 1.93 million and a total of 6,250 schools, while more than 17% of the students enrolled in Catholic schools identified as non-Catholic. Although there appear to be several positive points of difference for selecting Catholic schools, nevertheless families are making other choices. In this exploratory study, I endeavored to understand the demographic characteristics, attitudes toward education as well as more general motivations of American Catholic parents, with a special …

Promoting Your Department To High School Seniors, Jeremy H. Sarachan

Academic Chairpersons Conference Proceedings

Increasingly departments must take charge of their recruitment, but most academics are new to public relations and marketing. What are the best methods to reach high school students? Led by a media and communication chair, this discussion will revolve around best practices that are both affordable and easy to manage.

A Team-Based Approach To Development, Katherine Frank, Kristi Haik, Kelly Jones

Academic Chairpersons Conference Proceedings

This workshop focuses on strategies for engaging in successful short- and long-term development and fundraising efforts at the program and department level, while remaining aligned with college and university priorities. Facilitators include a chairperson, director of college development, and dean.

Proximity To Children: A Geospatial Approach To Understanding The Relationship Between Fast Food And Schools, Andrew Atwong

CMC Senior Theses

In a time when Americans are waking up to the health consequences of consuming fast food, researchers have discovered that fast food restaurants seem to be located in greater concentrations near primary or secondary schools. While this phenomenon affects the food environments of some children and carries implications as to their short term and long term health (which has also been well researched), this paper focuses primarily on fast food restaurants that are within walking distance of schools. Using Geographic Information Systems (GIS) to integrate geospatial, business, demographic, and food quality data, I use linear regressions to examine whether and …

Marketing Strategies For Increasing Latino Enrollment In Higher Education, Melissa Rocio Gomez De La Fuente

Walden Dissertations and Doctoral Studies

Many leaders of higher education institutions in the United States face changes in student demographics, tightened regulatory environments, and reduced state funding. University leaders have an opportunity to leverage targeted marketing strategies in order to increase their institutions' market share in the Latino student segment. The purpose of this study was to explore the strategies that some university leaders use to increase Latino student enrollment in higher education programs. The marketing mix and the Ps of marketing theory comprised the study's conceptual framework. Semistructured interviews were conducted with 3 marketing experts from the higher education sector, who were selected by …

Motivasi Intrinsik Yang Mempengaruhi Pemilihan Jurusan Dan Universitas(Studi Pada Mahasiswa Baru Program Vokasi Universitas Indonesia Angkatan 2015), Amelita Lusia, Pijar Suciati, Endang Setiowati

Jurnal Vokasi Indonesia

Globalization affects all aspects of life. This concept creates a paradigm borderless world, the world that does not know the limits of the territorial sovereignty of a nation / state. The impact of these conditions are helped create intense competition in various aspects of community life, including education. In the world of education, management can not be done conventionally alone, but requires a special ability that the output of education in accordance with market needs, both nationally and internationally. In addition to the need for change in the management of the educational institutions, educational institutions marketing issues was absolutely necessary …

Oral History Interview With Rajendra Srivastava: Growing Smu, Rajendra K. Srivastava

Oral History Collection

The interview covered: role of provost, AACSB accreditation, evolution of SMU undergraduate program, development of postgraduate program, executive development program, faculty recruitment, development of research effort, research centres and institutes, areas of excellence, start of case writing initiative, India Desk.

Biography:

LKCSB Chair in Marketing Strategy and International Business, SMU, 2015 - Present

Provost and Deputy-President (Academic Affairs), SMU, 2009 - 2015

Rajendra Srivastava was Provost and Deputy President at Singapore Management University (SMU) from 2008 to 2015. Prior to joining SMU he was the Roberto C. Goizueta Chair in Marketing and Digital Commerce, Goizueta Business School, Emory University where …

“Save Our History!” Collaborating To Preserve The Past At Umass Boston, Meghan Bailey, Patricia Bruttomesso, Andrew Elder, Carolyn M. Goldstein, Jessica R. Holden, Joanne Riley

Joseph P. Healey Library Publications

Sparked by the 50th anniversary of the founding of the University of Massachusetts Boston in June 1964, University Archives and Special Collections (UASC) staff in the Joseph P. Healey Library collaborated with departments across campus to carry out a wide range of initiatives, all focused on locating, accessioning, preserving, and sharing the physical evidence of the university’s history. This poster outlines the various collecting activities, outreach methods, digitization projects, and dogged detective work that resulted in the addition of more than 2,500 linear feet of unique historic materials to the University Archives, as well as a number of well-received public …

Oral History Interview With Arnoud De Meyer: Conceptualising Smu, Arnoud De Meyer

Arnoud DE MEYER

The interview covered: first involvement with Singapore, tertiary education in Singapore, business schools, role of university, city campus.

Biography:

President, SMU, 2010–present

Professor De Meyer became the fourth president of SMU in September 2010. A leader and well-known scholar in management studies, his research interests include manufacturing and technology strategy, management of R&D and innovation, management under conditions of high uncertainty and for novel projects, management and innovation in Asia, the globalisation of Asian firms, and e-readiness in Europe. He publishes widely in academic journals and books.

For twenty three years, Professor De Meyer was associated with INSEAD where he …

Analyzing The Presence Of Marketing In Campus Recreation Departments, Amy Gibson

MPA/MPP/MPFM Capstone Projects

The University of Kentucky’s Campus Recreation department is currently operating without professional marketing personnel to promote the programs and services the facility offers. With the university expanding campus housing for incoming students, the question of how activity spaces will accommodate and reach out to these students is certainly one to consider.

I conducted this research with the aim of analyzing the importance of marketing in Campus Recreation facilities and to see if marketing efforts have an effect on facility usage by participants. The department began conducting surveys in 2010 to assess its programs and services in order to determine student …

Oral History Interview With Ronald Frank: Conceptualising Smu, Ronald Frank

Oral History Collection

The interview covered: first involvement with SMU, President of SMU, Bukit Timah campus, roles and responsibilities, faculty recruitment, advertising campaigns, student feedback, autonomous universities, strategy, law school, higher education landscape, impact.

Biography:

President, SMU, 2001–2004

Board of Trustees, SMU, 2000–2001

Professor Ronald E Frank, or Ron as he affectionately known, joined SMU’s board of trustees in 2000 and assumed his role as SMU’s second president in September 2001. His presidency was a time of rapid growth for the young university. SMU had just admitted its second cohort of undergraduate students in August 2001. During his time as president two schools …

Oral History Interview With David Montgomery: Conceptualising Smu, David Montgomery

Oral History Collection

The interview covered: first involvement with SMU, business school dean, school re-organisation, faculty recruitment, Wharton School, balanced excellence, Centre for Teaching Excellence, first SMU graduates, conferences, future of tertiary education.

Biography:

Dean, Lee Kong Chian School of Business, SMU, 2003–2005

Professor David Montgomery served as the second dean of the Lee Kong Chian School of Business from 2003 to 2005. It was a period of rapid growth for the school—hiring faculty, building a research atmosphere, developing professional degrees, and continuing to make SMU better known in the academic community. Professor Montgomery is known for his use of the phrase 'balanced …

Oral History Interview With Howard Hunter: Conceptualising Smu, Howard Hunter

Oral History Collection

The interview covered: first involvement with SMU, roles and responsibilities, tuition fees, autonomous university, law school, Juris Doctor program, undergraduate education, marketing, SMU pedagogy, curriculum, university library,

Biography:

Professor of Law, SMU, 2004–present
President, SMU, 2004–2010

Described as a passionate educator who truly believes in multidisciplinary education, Professor Howard Hunter served as SMU’s third president from September 2004 to August 2010. During the course of his presidency the university continued its rapid growth—moving to the city campus, opening the law school, expanding postgraduate programmes, building the endowment, and doubling the number of students and faculty. While at SMU he emphasized …

Oral History Interview With Tony Tan Keng Yam: Conceptualising Smu, Tony Keng Yam Tan

Oral History Collection

The interview covered: higher education landscape, setting up SMU, naming a new university, different university, admission criteria, student interaction, first graduation ceremony, future of university education.

Biography:

Patron, SMU, 2011–present
Visionary and architect of SMU

Dr Tony Tan Keng Yam steered the development of university education in Singapore and was instrumental in the creation of Singapore Management University. Involved in higher education in Singapore for over three decades, he served as education minister (1980–1981 and 1985–1991), vice-chancellor of the National University of Singapore (1980–1981), and was appointed deputy prime minister of Singapore (1995–2005). He is credited with restructuring Singapore’s educational …

Oral History Interview With Steven Miller: Conceptualising Smu, Steven Miller

Oral History Collection

The interview covered: first involvement with SMU, setting up School of Information Systems, collaboration with Carnegie Mellon University, industry relations, student interaction, faculty research, graduate placement, postgraduate programs.

Biography:

Founding Dean, School of Information Systems, SMU, 2002–present

Professor Steven Miller is founding dean of the School of Information Systems at Singapore Management University, a position he has held since December 2002. Since joining SMU, he has concentrated on developing all aspects of the School of information Systems, including undergraduate and post-graduate educational programmes, research strategies and capabilities, interactions with external stakeholders, and the school’s relationship with Carnegie Mellon. Through LiveLabs, …

Oral History Interview With Ho Kwon Ping: Conceptualising Smu, Kwon Ping Ho

Oral History Collection

The interview covered: capturing SMU history, view of Singapore education system, Singapore Institute of Management, third university, business schools, business education, faculty recruitment, differentiating SMU, board of trustees, governance, student interaction, job satisfaction, non-profit organisations, inaugural convocation, differentiating SMU, future of SMU.

Biography:

Chairman, Board of Trustees, SMU, 2000–present
Chairman, Governing Council for Singapore Institute of Management, 1997–2000

One of Singapore’s most prominent businessmen, Mr Ho Kwon Ping, was tapped by Deputy Prime Minister Tony Tan in 1997 to lead the effort to establish a new national university which would be autonomous and based on an American-style of education. An …

Oral History Interview With Low Aik Meng: Conceptualising Smu, Aik Meng Low

Oral History Collection

The interview covered: first involvement with SMU, role and responsibilities, curriculum, student experience, first freshman team building camp, first classes, pioneer class, student activities, student ambassadors, community service, student hostel, student financial assistance.

Biography:

Founding Dean of Students, SMU, 2000–2011

Member of SMU start-up team

An SMU ‘pioneer’, Professor Low Aik Meng was one of the first three faculty to join the start-up team for the new university in 1998. Curriculum development was one his early responsibilities. Professor Low is best known for his next assignment—in 2000 he was appointed as SMU’s founding dean of students, a role in which …

Pedagogical Design For A Cross-Functional Course In The Accelerated Mba Program, Bhanu Balasubramnian, Tanja Steigner, Kevin R. Coulson

Administrative Issues Journal

The sub-prime financial crisis exposed weaknesses in the financial risk management of several prominent firms. A deficient risk management is mainly attributed to the lack of integration of finance with other business disciplines. In this paper, we describe a tested implementation of a cross-functional project that improves students’ understanding of firm-value creation and risk management. While this approach can be implemented in any MBA program, we focus specifically on accelerated MBA programs with tight time constraints. Our methods are different from most other integrated courses in several ways. Our cross-functional project bridges the knowledge gaps of students in the area …

Oral History Interview With Michael Furmston: Conceptualising Smu, Michael P. Furmston

Oral History Collection

The interview covered: first involvement with Singapore and SMU, challenges and opportunities for the law school, faculty recruitment, law research, job opportunities, relationship with legal communities, internships, law building, future developments, dispute resolution.

Biography:

Founding Dean, School of Law, SMU, 2007–present

Professor Michael Furmston became the founding dean of the School of Law in August 2007. The second law school in Singapore, SMU’s undergraduate law programme has been noted for the significant proportion of business and finance courses. Its first students graduated in July 2011. In 2009, a postgraduate law programme was introduced, the juris doctor. During Professor Furmston’s tenure …

Oral History Interview With Arnoud De Meyer: Conceptualising Smu, Arnoud De Meyer

Oral History Collection

The interview covered: first involvement with Singapore, tertiary education in Singapore, business schools, role of university, city campus.

Biography:

President, SMU, 2010–present

Professor De Meyer became the fourth president of SMU in September 2010. A leader and well-known scholar in management studies, his research interests include manufacturing and technology strategy, management of R&D and innovation, management under conditions of high uncertainty and for novel projects, management and innovation in Asia, the globalisation of Asian firms, and e-readiness in Europe. He publishes widely in academic journals and books.

For twenty three years, Professor De Meyer was associated with INSEAD where he …

Oral History Interview With Tan Chin Tiong: Conceptualising Smu, Chin Tiong Tan

Oral History Collection

The interview covered: first involvement with SMU, changes to concept plan, research, private university, faculty recruitment, challenges, marketing, advertising campaign, autonomous universities, collaboration with Wharton School, schools in SMU, change agent for education landscape, differentiating SMU, SMU students.

Biography:

Provost, SMU, 1999–2008, and Deputy President, SMU, 2007–2009

Member of SMU start-up team

In 1998 Professor Tan Chin Tiong was one of the first three faculty members who joined the start-up team to create what would become Singapore’s third university, SMU. Among his many responsibilities during the planning phase of SMU, he oversaw faculty recruitment, public relations and marketing, and the …

Oral History Interview With Khoo Teng Aun: Conceptualising Smu, Teng Aun Khoo

Oral History Collection

The interview covered: concept for new university, university library, first admissions exercise, student reaction to SMU, achievements of SMU.

Biography:

Associate Professor of Accounting, SMU, 2000–present

Member of SMU start-up team

Professor Khoo Teng Aun was one of the SMU ‘pioneers’, the faculty who formed the start-up team for Singapore’s third university. He joined the start-up team in 1999. Today he is a faculty member of the School of Accountancy and teaches corporate reporting and taxation. His research interests include internet financial reporting, multinational companies, cost and management accounting systems, taxation, and entrepreneurial studies. He also teaches in SMU’s master …

Oral History Interview With Low Kee Yang: Conceptualising Smu, Kee Yang Low

Oral History Collection

The interview covered: first involvement with SMU, university education in Singapore, curriculum, CIRCLE values, private university, logo, teaching pedagogy, interview students for admissions, legal aspects, incorporation of SMU, first day of class, law school, challenges, student recruitment, law internships, Juris Doctor programme, challenges.

Biography:

Associate Professor of Law, SMU, 2000–present

Member of SMU start-up team

Professor Low Kee Yang joined the start-up team for SMU in 1998; one of his responsibilities was supervising legal matters. He served as deputy dean of the business school from 1999 to 2002 and chaired the organising committee for the Lee Kuan Yew Global Business …

Oral History Interview With John Yip Soon Kwong: Conceptualising Smu, Soon Kwong John Yip

Oral History Collection

The interview covered: first involvement with SMU, future needs of university education in Singapore, business education, third university, Singapore Institute of Management, achievements.

Biography:

Executive Director and CEO, Singapore Institute of Management, 1997–2003
Director of Education, MOE, 1987–1996

Dr John Yip Soon Kwong played a major role in developing the concept for Singapore’s third university, Singapore Management University. With his first-hand knowledge of international universities as well as his knowledge of Singapore’s education system, he was part of the early effort to define the scope of Singapore’s third university and to identify an overseas university partner for this new institution. …