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The Seven Essentials Of Highly Engaged Alumni, Marlee J. Rawski
The Seven Essentials Of Highly Engaged Alumni, Marlee J. Rawski
Professional Projects
The Seven Essentials of Highly Engaged Alumni define the desirable characteristics of a highly engaged alumnus/a of Marquette University – in how they view themselves and how they connect to their alma mater. Alumni Engagement staff at Marquette analyzed current alumni offerings to identify voids in current programming. This study utilized four focus groups segmented by life stage to test ideas for new programming to help fill voids in the essential areas of Learning (particularly online opportunities), Spirituality and Character, and Service. Thirty-eight alumni participated in the focus group sessions and also shared insights on their perceptions of their own …
Explaining The Alumni Relationship And Giving Tendencies Of Multigeneration Alumni Legacy Families At Marquette University, Lauren Edmonson
Explaining The Alumni Relationship And Giving Tendencies Of Multigeneration Alumni Legacy Families At Marquette University, Lauren Edmonson
Professional Projects
This research examines the donative relationship legacy alumni of Marquette University have with their alma mater. As universities are relying more heavily on donations to finance portions of their budgets, university administration has invested heavily in fundraising offices to identify alumni with strong giving potential. Legacy alumni are a deeply emotionally vested group, with a high giving potential. Previous research has focused on the different determinants of alumni giving; this research focuses specifically on the different generations of legacy families at Marquette (1st, 2nd, 3rd, 4th) and how their donative nature differs from non‐legacy constituents and from each other. Also …