Open Access. Powered by Scholars. Published by Universities.®
- Institution
Articles 1 - 2 of 2
Full-Text Articles in Education
The 1-2-3 Of Market Research For Business Startups: A Case Study In Library Instruction, Daniel Le, Marie-Louise Watson
The 1-2-3 Of Market Research For Business Startups: A Case Study In Library Instruction, Daniel Le, Marie-Louise Watson
Georgia Library Quarterly
This article describes a practical way to teach student entrepreneurs to search and use market data for business startup plans. The conventional way of teaching students to find articles and business intelligence based on a class assignment can be challenging for many students without an academic business background. This library instruction approach sequentially uses three databases enriched with business data and infographics to support the development of critical thinking for student entrepreneurs. It teaches entrepreneurial personality support, analysis, visualization, and market mapping.
Unique Conference Design Showcases Small Towns, Highlights Entrepreneurs, And Strengthens Capacity, Carey Andrew Northrop Mr., Katherine M. Jamieson Mrs., Parker B. Jones, Mary A. Reilly, Tyler Augst
Unique Conference Design Showcases Small Towns, Highlights Entrepreneurs, And Strengthens Capacity, Carey Andrew Northrop Mr., Katherine M. Jamieson Mrs., Parker B. Jones, Mary A. Reilly, Tyler Augst
The Journal of Extension
Michigan State University Extension (MSUE)’s annual conference, Connecting Entrepreneurial Communities (CEC), has served as a catalyst for entrepreneurial ecosystems across Michigan since 2012. Designed by MSUE for small towns, CEC has gained national interest as evidenced by the adoption of this conference model by four other Extension services. This article outlines the unique conference design, details the partnership between Extension and host communities, and explores conference evaluation data validating the need to continue this programming. Lessons learned and successes to date are provided to ensure readers learn the value this unique conference format has in Extension entrepreneurship programming nationally.