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Isocrates's Place In Postmodern Advertising, Christopher Barkley
Isocrates's Place In Postmodern Advertising, Christopher Barkley
Electronic Theses and Dissertations
This study in communication and rhetoric seeks to ascertain constructive applications for distinct advertising practices by examining Isocrates’s work and place in postmodern advertising. The focus uses 5 principles known to Isocrates which are: 1) commonwealths of households, 2) integration of reputation, elegance, substance and style, 3) education and public discourse, 4) phronesis and praxis, and 5) truth and verisimilitude. These 5 principles can form a constructive and practical advertising approach. This study is important. It examines Isocrates through the lens of advertising and extends the research done about him by leading Isocrates scholars who have looked primarily at his …
Walking Back The System Trope: Reimagining Incarceration And The State Through A Spatial Theory Approach, Cody Hunter
Walking Back The System Trope: Reimagining Incarceration And The State Through A Spatial Theory Approach, Cody Hunter
All Dissertations
This dissertation critiques the systems theory approach to incarceration policy, practice, and research and proposes a rhetorically informed spatial theory approach as an alternative. Offering a non-hierarchical complexity theory as a bridge between systems and space, I then integrate rhetorical listening as a strategy for navigating and operationalizing our proposed spatial theory approach. I then apply our proposed methodology to archival research, focusing on the South Carolina Penitentiary as a case study, and offer two heuretic experiments to explore the range of this methodology for archival research. I also explore potential applications of this rhetorically informed spatial theory approach in …
Bursting The Filter Bubble: Information Literacy And Questions Of Valuation, Navigation, And Control In A Digital Landscape, Komysha Hassan
Bursting The Filter Bubble: Information Literacy And Questions Of Valuation, Navigation, And Control In A Digital Landscape, Komysha Hassan
Honors Undergraduate Theses
The evolution of social media platforms and other public forums in the digital realm has created an explosion of user-generated content and data as a component of the already content-saturated digital landscape. The distributed, horizontal nature of the internet as a platform makes it difficult to ascertain value and differentiate between texts of varying validity, bias, and purpose. In addition, the internet is not an inanimate interface. As Pariser (2011) argues, content aggregators, such as Google, actively filter, personalize, and therefore limit each individual's access to information, in both range and type. This has created a crisis of information valuation …
Multimodal Pedagogies, Processes And Projects: Writing Teachers Know More Than We May Think About Teaching Multimodal Composition, Jessica B. Gordon
Multimodal Pedagogies, Processes And Projects: Writing Teachers Know More Than We May Think About Teaching Multimodal Composition, Jessica B. Gordon
Theses and Dissertations
Multimodal writing refers to texts that use more than one communicative mode to convey information. While there is much scholarship that examines the history of alphabetic writing instruction and the alphabetic composing processes of students, little research explores the historical origins of multimodal composition and the processes in which students engage as they compose multimodal texts. This two-part project takes a fresh approach to studying multimodal writing by exploring the multimodal pedagogies of ancient Greek and Roman rhetoric and writing teachers, analyzing the role of mental and physical images in modern writers’ composing practices, and investigating contemporary students’ processes for …
Excavating Eportfolios: What Student-Driven Data Reveals About Multimodal Composition And Instruction, Amanda M. Licastro
Excavating Eportfolios: What Student-Driven Data Reveals About Multimodal Composition And Instruction, Amanda M. Licastro
Dissertations, Theses, and Capstone Projects
The pedagogical practice of asking students to compose in open, online spaces has grown rapidly in recent years along with an increase in institutional and financial support. In fact, in July 2013, the Association for Authentic, Experiential and Evidence-Based Learning (AAEEBL) announced the “coming of age” of ePortfolios as the percentage of higher education students using ePortfolios rose above the 50% mark in the U.S. (“About”). There are a host of constituent assertions that support the use of open online writing platforms in college-level courses. These claims include that writing publically cultivates digital literacy through broader audience awareness, facilitates interactivity …
The Social Construction Of Authorship: An Investigation Of Subjectivity And Rhetorical Authority In The College Writing Classroom, Johannah Rodgers
The Social Construction Of Authorship: An Investigation Of Subjectivity And Rhetorical Authority In The College Writing Classroom, Johannah Rodgers
Dissertations, Theses, and Capstone Projects
Although we use the term author on a daily basis to refer to certain individuals, bodies of work, and systems of ideas, as Michel Foucault and other critics have pointed out, attempting to answer the question “What is an Author?” is by no means a simple proposition. And, starting from the position that there is no single, or definitive answer to this complex question, this dissertation seeks to contribute to the ongoing discussion of the genealogy of authorship by investigating the ways in which conceptions of the author have informed models of the writing subject in the field of rhetoric …