Education Commons^™

Social Media: Changing Advertising Education, Deborah A. Lester

Faculty and Research Publications

Creating an academic assignment that closely parallels an advertising agency's real world business experience is a challenge, but social media has destroyed many of the barriers that historically limited media options and completion of advertising plans. Because digital media is cost effective and easily used, commercials, videos, podcasts, and multimedia messaging can be filmed, edited, and broadcast, within the time frame of an advertising course This article presents an applied advertising project that incorporates YouTube, Flicker, MySpace, Face book, Twitter, Linkedin, Ning, Tagged, Google +, and other online social networking sites as the foundation for an integrated marketing communication strategy. …

Consortia Efforts: The Colonial Academic Alliance Undergraduate Research Journal, Laura Burtle

Giving Undergraduate Research a Worldwide Voice: Institutional Repositories as Publishers

A presentation on CAA Undergraduate Research Journal, housed at Georgia State's institutional repository.

More information at http://digitalarchive.gsu.edu/caaurj

The Social Production Of Knowledge In The 21st Century: Undergraduate Research In Scholarly Communication, Geri Bunker Ingram

Giving Undergraduate Research a Worldwide Voice: Institutional Repositories as Publishers

A presentation on undergraduate research at various universities, and its collection into OCLC.

http://www.oclc.org/gateway/

Student Scholarly Publishing: Obstacles And Opportunities, Tim Tamminga

Giving Undergraduate Research a Worldwide Voice: Institutional Repositories as Publishers

A presentation on the institutional repository system powered by Berkeley Electronic Press.

More information at http://www.bepress.com/ir/

The Process Of Successfully Integrating Communication Technologies Into Short-Term, Faculty-Led Study Abroad Programs: Reflections From The Field, Todd L. Goen, Jennifer R. Billinson, Linda D. Manning

Journal of Global Initiatives: Policy, Pedagogy, Perspective

As advances in communication technologies (CT) continue to shape modern life, it is critical study abroad professionals and faculty leaders contemplate the ways in which such technologies impact study abroad. This essay provides an argument for the value and utility of such contemplation through an in-depth examination of a short-term, faculty-led study abroad program and the three faculty who lead it. The authors provide reflective summaries of their own experiences with CT and study abroad and discuss the ways in which changes in CT resulted in changes to their own study abroad program including the integration of CT into academic …

Building Collaborative Reference And Instructional Services For Distance Education Students, Angela P. Whitehurst, Carolyn N. Willis

The Southeastern Librarian

To meet the needs of rigorous educational programs, academic libraries must make a commitment to serve growing distance education (DE) populations. Students who participate in distance education are typically older, nontraditional students with unique characteristics who need special services provided by their university library in order to obtain an education equal to their on-campus counterparts. Creating a successful reference and instructional service for distance education students not only takes planning, collaboration, and assessment, but also requires knowing your audience, constantly experimenting with new technologies, expecting the unexpected, and being ready to problem-solve at a moment’s notice. In this article, the …

Promoting Your School Library’S Services With An E-Mail Newsletter, Roxanne M. Spencer

The Southeastern Librarian

In this age of competing services and resources, school libraries constantly look for ways to promote their services and engender excitement among students. From book fairs to literature circles to guest lecturers, the evolving school library media center must continually showcase its services. Librarians have often been hesitant to promote their services, but necessity has forced us all to become more marketing oriented. The library newsletter offers one inexpensive, non-aggressive, but effective way to reach out to fellow teachers, administrators, and students and parents.

Off The Shelf And Into The Classroom: Working With K-12 Teachers To Integrate Digitized Collections Into Classroom Instruction, Tara Zachary Laver

The Southeastern Librarian

Thanks to a grant funded by the Institute of Museum and Library Services, the Special Collections Department of LSU Libraries and the LSU digital library have been digitizing, cataloging, and making available via the World Wide Web selected documents and publications from the era of the Louisiana Purchase held by LSU and the New Orleans City Archives. A goal of the grant was to enhance K-12 teaching and learning by working with Louisiana teachers to integrate the use of the digital collection into their classroom activities. The digital collection’s availability on the web would also give access to any teacher, …